Take Eliminating Friction to the Next Level Once you have the relevant data from your audit, you can form a strategy to help alleviate any friction found. This strategy should include: 01 Optimization of multiple entry points (messaging, paid and organic social, regular email outreach, etc.) to simplify product discovery, providing buyers with direct portals to new products or forms of communication 02 Provision of direct lines of communication for customer assistance 03 Personalized recommendations to help customers discover products 04 Implementation of points of opt-in for customers who aren’t ready to buy right away 05 Streamlined purchase and fulfillment experiences to encourage return customers By creating and implementing a strategy that includes the above, your business can start to target the most common points of friction for your customers and work to eliminate them. 4