Seamless Transitions from Finding a Product to Purchase A big point of friction for customers is the discovery process. 56% of online shoppers are more likely to return to a site that recommends products.⁴ With a large selection of offerings, it can be a daunting task for shoppers to find the product that they need or want. Businesses can help eliminate some of that endless scrolling through product pages by using WhatsApp Multi-product Messages to offer curated product lists to their customers that are tailored to their needs. With Multi-product Messages, you can provide real-time recommendations in a conversation with a customer, giving them the experience of having a personal shopper directly on their phones. And by keeping your catalogue up to date, you can offer the latest inventory to them, alleviating some of the friction that comes with navigating fulfillment. Once a customer has purchased an item, they can also have the option to conveniently reorder their same list of items from a previous purchase directly in the chat. Using a product like WhatsApp’s Multi-product Messages gives your business the tools you need to streamline your customers’ shopping experience and help drive conversations with your customers that deliver business results. USE CASE: A business recommends additional relevant products for the customer before checkout. ⁴ “Online Shopping Personalization-Statistics and Trends,” Invesp, April 2021 6