ONCE YOU HAVE TRAVELED, THE VOYAGE NEVER ENDS — PAT CONROY Destination Though there is always room for further exploration and growth, this is a sneak peak at what things will look like when you’ve reached the end of this particular journey. I’ve arrived. I’ve thrived. I’m proud of my work and how far I’ve come, and I’m proud of the way that I did it. — Bebe Rexha LEGACY & FAMILY INVOLVEMENT PERSONAL PRIDE AND ACHIEVEMENT The company being a family business with your stepdad starting You expressed a desire to create something larger and more it and other family members involved, you have built a brand that impactful than the current state of the business. This project wasn’t they can be proud of and that will stand as a legacy for your fam- just about business growth; it was also about personal ful昀椀llment ily’s efforts and contributions. and creating a signi昀椀cant mark in the industry. ETHICAL AND VALUE-BASED BRANDING PROFESSIONAL IMAGE & PERCEPTION Emphasizing integrity and family values has always been im- Callidus has moved into general contracting, and has a reputa- portant. Your core values are evident in the brand, re昀氀ecting the tion of being professional and well-organized. The brand re昀氀ects company’s internal culture and ethical approach to business. that you have your operations in order, which has built trust and saturation in new markets. Callidus Brand Journey COMPASS