Choose your path Since I know budget is on your mind, these are each separate offerings that could be implemented in order. If you’d like to go ahead and do it all right away, I could offer a $3,000 discount and do it all for $28K. These prices are good until the end of 2023. To lock them in, we’d need a 50% deposit for the 昀椀rst leg, or 30% deposit for the $28K deal. First leg Mid journey The long haul 5K 12K 14K This is the beginning of the road to This is where things heat up! Callidus This part of the journey is where we get Callidus started on the journey to will have a multi-service brand identity deliver the great news to the world! industry domination. that separates your various services while maintaining a cohesive feel.  Develop Company Mission,  Develop complete brand  Redesign Callidus website Vision, and Values identity for Callidus universe of to feature new brand, include companies - This will include expanded companies, improve  Create Premium Logo Suite everything in the Style Guide as user experience, and communi- that aligns with your values and well as Company History, Brand cate the company’s unique value is adaptable for your expanding Voice, Logo Usage, Imagery, proposition service lines Icons/Illustrations/Patterns, Ty- pography, Brand Implementation  Design marketing & social  Create brand color palette including stationary, uniforms/ media collateral for brand launch  Design wraps for Callidus ve- apparel, and brand swag hicles featuring the new branding  Deliver cohesive Brand  Deliver the above in a cohe- Guidelines that are expandable LET THE JOURNEY BEGIN sive Style Guide as the Callidus universe grows We know we are on the right path. Our journey is not 昀椀nished, but we have come a long way. — Muhammadu Buhari 13