Tell the world who you are A brand personality that combines authority with acces- sibility, showcasing your innovative solutions and ethical approach. You’ll need a clear, standout logo that pays homage to your roots, aligns with your values and is adaptable for your expanding service lines. Connect with your audience Marketing efforts that highlight your unique selling propositions, including your full-service offerings and ethical, local, and family-owned nature. Convey your commitment to conservation. Demonstrate your local roots, skilled workforce, and family-oriented business practices. Expand seamlessly Create loyal return clients and referrals from your current happy customer base. Explore new markets in HVAC, plumbing, and general contracting for clients across the West Coast seeking comprehensive, innovative and eco-conscious solutions. Summary Callidus stands on a competitors, and communi- strong foundation of cates your vision of innovation growth, integrity, and and ethical service delivery family values. across the West Coast. The goal is to build a brand All that’s left is to do it! that re昀氀ects these attributes, differentiates you from 11