7 Commission based model will maximize revenues ▪Customers will get an access code that offers them a reduction ▪Targeted advertising about destination –Example: Customer purchases a scuba diving excursion, Lufthansa gets a 20% commission Basic model How does it work? Subscription is free for suppliers Customers get access to the platform through purchasing their flight with Lufthansa Lufthansa takes a commission on services purchased through the platform Extra features ▪Premium account for suppliers will boost revenues –Be able to target special flights and differentiate offers –Giving suppliers information about incoming flights