Advantages for Lufthansa 6 Our platform will offer revolutionizing benefits to all parties involved ▪This marketplace would yield a win-win situation –The partner can efficiently target the customer –The customer receives personalized advertising –Better brand image for Lufthansa ▪Lufthansa would play an intermediary role, benefiting from a commission –An automated platform shouldn’t require much operational costs –A gradual phase-in with a strong base would allow further expansion in the future ▪Lufthansa benefits from strong bargaining power with a large client base –Competitive platform lowers prices for consumers –Lufthansa able to negotiate large commissions REVOLUTIONIZE THE INDUSTRY