Conclusion Knowing which benefits to offer employees is rarely easy. Having a generationally diverse workforce complicates it even further. This difficulty can encourage some employers to seek a one-size-fits-all benefits solution to quickly get a plan in place. However, rushing through benefits selection without factoring in employee desires can cause more problems than it solves. Choosing benefits that matter to employees is a worthwhile pursuit, contributing in no small part to retention and engagement. If employers aren’t careful, the wrong benefits could push away the employees they’re trying to satisfy. 12

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