The ultimate wardrobe guide

the ultimate wardrobe guide by YOUNGIDEAS

YOUNGIDEAS a note from anne 01 - 02 PREPARATION WHAT’S NEXT? frame of mind 05 - 06 the gaps 67 - 68 intention 07 - 08 our team of stylists 69 - 70 be inspired 09 - 10 shopping ideas 71 - 72 the kondo method 11 - 12 looking ahead 73 - 74 getting prepared 13 - 14 CLOTHES CARE getting started 15 - 16 ORGANISATION value the things you love 77 - 78 conscious care 79 - 80 a seasonal wardrobe 19 - 20 cashmere 81 - 82 the art of folding 21 - 22 whiter than white 83 - 84 wardrobe zones 23 - 24 how to care for silk 85 - 86 categories 25 - 26 denim blues 87 - 88 what are my zones 27 - 28 leather 89 - 90 out昀椀t planning 29 - 30 keeping trainers box fresh 91 - 92 out昀椀t building 31 - 32 washing the machine 93 - 94 CONTENTS ESSENTIALS our 10 top tips 95 - 96 the white shirt 35 - 36 DIRECTORY t-shirts & vest tops 37 - 38 cashmere knit 39 - 40 jeans 41 - 42 tailored trousers 43 - 44 leggings 45 - 46 leather biker jacket 47 - 48 blazer/classic jacket 49 - 50 the coat 51 - 52 the trench 53 - 54 the dress 55 - 56 lounge 57 - 58 the footwear essentials 59 - 60 bags 61 - 62 accessories 63 - 64 YOUNGIDEAS

YOUNGIDEAS a note from anne How organised is your wardrobe? I’m ashamed to say, particularly given the business I’m in, that mine is bursting at the seams, a bit dusty and in need of a good sort out. We all live our lives at such a fast pace that it’s hard to keep on top of these jobs. Providing I can push everything in and close the door I try to not think about it. But it can get me down, especially when I come to get ready and try to decide what to wear every morning. I love my clothes and can be prone to hoarding pieces that 02 01 hold happy memories, were so expensive it still hurts, or are so special that I can’t bring myself to part with them. I’m also guilty of hanging onto the odd piece I’ve never worn as well as much- loved items that don’t 昀椀t now but might do one day! But I do always reorganise my wardrobe at the start of every new season. Swapping over certain pieces to make room for more weather-appropriate clothes is a must. This also gives me chance to evaluate what I have, what no longer serves me, and what I need to invest in for the new season. So as you start the task in hand, here are my top tips... YOUNGIDEAS

YOUNGIDEAS PREPARATION 04 PREPARATION

YOUNGIDEAS frame of mind It’s important to start in the right frame of mind. Knowing you’re soon to feel positively uplifted will help you complete the task in hand. learing and re-organising new life into pieces I have also C a wardrobe can be tiring, loved. Being in the right frame so it’s usually best to allocate of mind also means being several 1-3 hour stints. Think prepared to be a bit ruthless of it as a marathon, not a and willing to part with things. sprint. If you have a friend or I’ve had a few minor regrets - a family member who’s willing classic LBD from Donna Karan to help that can make a huge Mainline springs to mind - but difference. In fact, it can even these are far outweighed by make the process fun and the feel-good factor you’ll 06 05 enjoyable. My goddaughter experience when you 昀椀nish. It’s is a brilliant help and it’s lovely like a weight has been lifted; to spend time with her on a suddenly, your wardrobe feels joint mission. She also gets manageable again. Your 昀椀rst dibs on the clothes from state of mind will improve the clear out; I love seeing her when each morning becomes and other friends breathing far more relaxed and easier. We know how daunting it can be as you start sorting through your wardrobe. If you would like some help, we can arrange for one of our expert team to come to your home. Please contact us on 01335 342095 if you would like to chat through how this might work. PREPARATION

YOUNGIDEAS My wardrobe doors barely What problems do I face _____________________ intention... with my current wardrobe? close, and I can’t find _____________________ To help you stay motivated and create a wardrobe that’s what I need in a hurry.... _____________________ functional for you, I recommend setting an intention and goals. _____________________ Physically writing down your aims will help stay focused on why _____________________ you are doing this, which will help guide you in the right direction of what you do and don’t need to keep. _____________________ Work What occasions, lifestyle, _____________________ and events do I require Going Out _____________________ clothes for? Weekends away _____________________ fitness... _____________________ _____________________ _____________________ 07 08 I need to be able to How do I need my _____________________ wardrobe to function and build outfits quickly and _____________________ what areas do I have for effectively... storage? _____________________ _____________________ _____________________ _____________________ Next Sunday Morning... When am I going to _____________________ complete this? Block out _____________________ some time, and set an _____________________ appointment for yourself. _____________________ _____________________ _____________________ PREPARATION

YOUNGIDEAS #cleartheclutter be inspired There’s an enormous connection between having an orderly home and letting go of stress ‘ ’ #decluttering ’s important to think about worked with many celebrities, Ithe space you have to says: ‘There’s an enormous work with and visualise how connection between having 10 09 you want your area to look. an orderly home and letting Pinterest and Instagram are go of stress’. To further great places to gain some this, a study published last year in the current journal inspiration. In昀氀uencers like the ‘Style Sisters’ Gemma Psychology found that and Charlotte have been clutter increased levels of sweeping the internet with cortisol - the stress hormone. their transformational skills Meanwhile, research by Harvard University found that and dramatic wardrobe However, this makeovers. those with tidy workspaces trend in decluttering and were more productive. So, the reorganising is picking up more bene昀椀ts of revamping your traction - and not only for its wardrobe far exceed simply visual effects, but for its mental having a fabulously colour- bene昀椀ts too. Vicky Silverthorn coordinated space: it’s about (youneed-avicky.com), a carefully curating your own #wardrobeorganisation professional organiser who’s life and personal style. PREPARATION

YOUNGIDEAS the kondo method “Clutter is caused by a failure to put things back where they belong. The trick Famous tidying expert Marie Kondo has is to designate a place for each thing – a introduced a popular decluttering method that home for every single one of your items.” focuses on whether or not one’s possessions - Marie Kondo “spark joy”. th a best-selling book, Marie’s method is about WThe Life-Changing choosing to keep objects Magic of Tidying Up, and that spark inner joy. Here’s a new hit series on Net昀氀ix, how: pick up each item one it feels like the whole world at a time. Ask yourself if it 12 11 is practicing Marie Kondo’s sparks joy – you should feel method of decluttering and a little thrill, as if the cells in folding their clothes upright. your body are slowly rising. If it does, keep it; if it doesn’t, Her philosophy is based on let it go with gratitude! Marie keeping possessions that highlights the importance of speak to the heart and giving everything a home. discarding items that no She says: “Clutter is caused longer spark joy - thanking by a failure to put things back them for their service and where they belong. The trick then letting them go. People is to designate a place for around the world have been each thing – a home for every drawn to this concept, not single one of your items.” But only for its effectiveness but remember: before you even also because it places great start thinking about storage, importance on being mindful it’s imperative that you 昀椀nish and introspective. discarding 昀椀rst! PREPARATION

YOUNGIDEAS getting prepared Consider what equipment you already have and what you need to buy. It’s a good idea to plan a few days ahead and get organised by sourcing items that will help the process... By John Lewis By BLANC Combi Vacuum Storage Bags Natural Cedar Moths Repellent Pack of 7 Pack of 15 Cubes £28 £3.90 Black Bin Bags Hooks Carrier Bags Storage Boxes Vacuum Cleaner Draw Separators Cloth/Wipes Coat Hangers [different types] 13 Tissue Paper Steamer 14 Disinfectant (Zo昀氀ora is brilliant) Vacuum Storage Bags By AmazonBasics Anti-moth Products A Small Portable Rail Velvet Suit Hangers, Grey Pack of 30 These are all available from various sources - Wilko is my guilty £15.19 pleasure and offers really good value, but John Lewis, Lakeland and Amazon are all good sources for everything you need. By John Lewis By IKEA Tip: Portable rails create ‘holding space’ that can Collapsible Clothes Rail SKUBB Box with compartments, be really useful for planning out昀椀ts, holidays or Small 44x34x11cm upcoming work trips. £85 £6 PREPARATION

YOUNGIDEAS no Have I worn it in the yes getting started past 12 months? 1 Is it damaged? I take out the pieces I can immediately decide what to do with, Do I feel con昀椀dent no yes in it/Do I love it? putting them into piles on the bed. Leaving the items I want to keep in the wardrobe. no yes 2 Does it 昀椀t? I separate items into different categories: Donate, Gift a Friend, (Try it on) Sell, Repair or Dry Cleaning. This process may take a few cuts no yes as I go back and review what’s still hanging and take out more. Anything that doesn’t 昀椀t probably needs to go, or I apply the rule of, ‘have I worn it in the last 18months?’ to decide if Is it hugely something is worth keeping. sentimental? 15 Do I want to no yes 3 16 昀椀x it? I then bag everything up that’s going and take it out of the no yes room, ready for its onward journey. At this stage, I’m starting to feel better and decluttered. 4 The next step is emptying everything out that’s left in the wardrobe and giving the closet a good clean. First, with the vacuum cleaner and then a wipe down with a fresh-smelling Do I know anyone Is it in season? disinfectant solution. who might love it? no yes no yes Knowing an item is going onto a friend who might love it can make it easier to let go of those pieces Recycle Donate Gift a Care/ Storage Hang it that no longer serve a purpose in your wardrobe. or Sell Friend Repair PREPARATION

YOUNGIDEAS ORGANISATION 18 ORGANISATION

YOUNGIDEAS a seasonal wardrobe Next, I think about what’s left and how best to organise it all. Set a reminder on your phone ow there is space, it’s time If you’re tight for hanging to rotate your Nto sort out your winter space, consider using slim seasonal wardrobe wardrobe from your summer. velvet touch non-slip hangers. every April and I move the current season into These are excellent space September. the wardrobes and drawers savers and OK for tops, that are most close to hand however you should still use and put out-of-season items large moulded hangers for into more remote wardrobe coats and other items that spaces and storage. need to keep a good shape. We have plenty of these This is where storage boxes hangers at Young Ideas that 19 and vacuum bags come into we can give you. You could 20 play. It’s worth noting that also suggest that your other vacuum bags for storage are half uses the slim hangers great space savers, but it’s not for his shirts. He then needs always easy to 昀椀nd things in less space, and you might them. I’ve also heard warnings be able to acquire an extra that they can damage fabric wardrobe if you are sharing! I by breaking 昀椀bres in the failed on that one: mine uses thread, plus they create a lot the hangers but I couldn’t of creases. negotiate the extra space! Tip: don’t forget to pack away your seasonal shoes or boots. People often forget to put shoes away and they take up so much room in your wardrobe! ORGANISATION

YOUNGIDEAS the art of folding Adopt Kondo’s revolutionary folding technique and you’ll t-shirts trousers by Marie Kondo never have to hunt through a drawer again... Fold one side of the If the seat Fold the legs garment sticks out, up towards across the fold it the waistband, leaving a gap Store centre. against the upright. trouser legs. before it.. Stop Fold the a little opposite side before the same way. the shorts edge. Fold the point of the seat against the Leave a bit pant legs. of a gap. Fold in half. Roll it up. Stand it upright. For thick material, fold both Fold in half. edges towards the centre. 21 22 long-sleeved tops socks & tights Place short socks Fold one together and fold in half. leg on Fold one side Fold the sleeve to 昀椀t top of towards the centre. within the rectangle’s the other, width. then fold Place regular socks into thirds together and fold in thirds. lengthwise. Roll Place knee socks together, fold them Fold the sleeve back Fold the other side in half, then fold in half or thirds up. 昀氀ush with the sdge of the same way. depending on the length.. the rectangle. For thick tights, fold one leg on top of the other, fold in half lengthwise, Fold in thirds to 昀椀t Stand and fold again depending on Fold almost the height of the it up. the length. but not quite storage space. Mindfulness practice... to the edge. ORGANISATION

YOUNGIDEAS wardrobe zones It helps if you can organise your wardrobe into distinctive zones based on your lifestyle. 24 23 try to split my wardrobe up, but in day-to-day life it can into everyday workwear, be challenging to maintain I weekend relaxed wear, going this order. This is where I 昀椀nd a out pieces and then special freestanding holding rail really eveningwear. Whatever your useful for every day. In the week lifestyle, you can organise I put things onto this rail and your wardrobe to suit. then spend 30 minutes or so sorting it all out on a Sunday, The next step, by general putting everything back in consensus in the fashion order. If you can do this, it’s world, is to organise your worth trying to keep on top clothes by category: tops, of it all; it does ultimately save shirts/blouses, dresses, coats time, money and peace of etc. Within a category, it can mind. You know what you’ve be helpful to grade each item got, where to 昀椀nd it and you by colour. This is all super will have a decluttered space organisation. It’s good to set and mind. ORGANISATION

YOUNGIDEAS trousers footwear Trousers are best hung on clip hangers. If you fold them together For my everyday footwear I use racks or pigeon holes. I try to and hang them by the hem it really helps to drop out creases keep special pairs in their original boxes with descriptions on the and saves on ironing and steaming. outer side, so I know what’s inside. Shoe trees and boot stays are good practice, but I often just use scrunched up tissue paper to help keep my shoes in shape. You can keep footwear fresh too jeans with shoe mists and trainer sprays. I tend to fold jeans over and hang them by type (skinny, crop, 26 25 white, black etc) on sturdy wooden hangers. Rolling is also a good option or folding in half in a long drawer, depending on your storage space. bags Bags are best kept in their original dust bags and stuffed with tissue or an old towel to hold their shape and prevent irreparable creasing. It helps if you can store bags along a shelf knitwear or the bottom of your wardrobe; it’s not good to hang them as this can damage the strap. The best way to store knitwear is by folding it into drawers or storage boxes. Ideally, store knits after cleaning and also pop in moth repellent. Breathable zip lock bags with moth repellent added in will give extra protection. Store in a cool, dry place, underwear away from direct sunlight but try to avoid storing bags and boxes under the bed, as anywhere dark and dusty is more prone For underwear and small items, Ikea makes a great selection of to moths. Folding tissue between items is also good to prevent little folding fabric SKUBB boxes, which are great for organising creasing and gives protection. your drawers and shelves. ORGANISATION

YOUNGIDEAS what are my zones If you’re lucky enough to be fitting a new wardrobe, planning out your space can be helpful... Shelving Bags Shoes Hats Suitcases Rails Dresses Tops Trousers Skirts Drawers T-Shirts Jeans 28 27 Boxes/Baskets Socks Sports Underwear Belts Storage Sentimental Off-season ORGANISATION

YOUNGIDEAS outfit planning Organising your closet by out昀椀t can help eliminate the “what to wear” issue... 29 30 ver the years, I’ve also harmony with your lifestyle. Oheard many people like This is important in maintain- to organise their wardrobe by ing a tidy and functional clos- out昀椀t. This is a great way to et. build complete looks using ac- cessories such as scarves and I would also recommend mak- costume jewellery. This fast- ing some sort of record of to-grab, no-thinking-required complete out昀椀ts you love and option works well for an on- feel con昀椀dent in. If you tend the-go lifestyle that demands to forget what goes well with a stylised look. So, think about what, creating a written or how you like to get ready and digital catalogue can be ex- manage your wardrobe in tremely useful. ORGANISATION

YOUNGIDEAS It can be handy to have a set of go-to out昀椀ts that you feel stylish wearing. Have a play and note down a few ideas or photograph yourself in the look. You can then save them in an Alternatively, you can now ‘out昀椀t planning’ album on your phone. use apps such as Save Your Wardrobe for digital wardrobe management and out昀椀t building. 1. Work 2. Going Out ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ 31 ___________________ ___________________ 32 3. 4. Weekend Fitness ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ORGANISATION

YOUNGIDEAS wardrobe essentials Always remember that less is more, so invest in good quality classics that you can wear again and again. Consider cost per wear to calculate the value of your clothes. . price . times worn = value ESSENTIALS 34 A streamlined wardrobe built timeless, forever classics as the around essentials can save foundation of your wardrobe. money, space and precious time - taking the stress out of Here’s my edit of staple pieces what to wear. Treat yourself that stay consistent year to a few trend-led pieces on year and look good on every season, but invest in the everyone... ESSENTIALS

YOUNGIDEAS the white shirt Whether it’s an oversized boxy 昀椀t or a neat 昀椀tted style, we all need a crisp white shirt. I always invest in a new one every season to keep that box-fresh clean white look. Wear loose over skinny bottoms or tied at the waist with skirts. Also, try a ‘French tuck’. Fold up the sleeves and leave a deep v before you start to button up. For extra comfort, look for stretch cotton in more 昀椀tted styles. Make sure you always invest Boxy Oversize Fitted in cotton that washes well and irons to a crisp 36 35 昀椀nish. A good quality classic white shirt will still look good after frequent washes and wears. My wardrobe staples go beyond just a white shirt; other key pieces are classic over-shirts in blue (anything from pale blue to a deeper corn昀氀ower) and signature stripes (blue, pink or grey are my favourites). Soft cotton or a linen mix will stay in good shape after many washes. These are easy wardrobe staples that look great with all styles and colours of denim teamed with trainers or boots. French Tuck Tied at the Waist Brands that do these best... ESSENTIALS

YOUNGIDEAS T-Shirt & Vest Tops Choose a style that suits your 昀椀gure, whether it’s a crew neck or v-neck, short sleeves or to the elbow. Think of these as layering pieces that you can wear with anything, from skirts and jeans to tailored trousers. 38 37 As well as plain white, black and grey, a fun graphic print t-shirt is a great addition for your casual wardrobe. For the best silk and cotton underlayers trimmed with lace, Rosemunde is our go-to for luxurious and comfortable rib vest tops in an array of colours. Brands that do these best... Graphic: Classic: ESSENTIALS

YOUNGIDEAS Cashmere Knit Soft, lightweight and luxurious to wear, neutral cashmere knits can be worn with everything. Soft shades of beige, baby blue or pink are my favourites. 40 39 Cashmere is an essential layering piece that can help you transition between seasons. Brands that do these best... ESSENTIALS

YOUNGIDEAS jeans Skinny, slim or straight leg jeans are all very much in style. Choose a cut that best suits your body shape and how you like to wear jeans. Black, white and clean indigo denim are all wardrobe essentials. A 7/8 crop surprisingly works well with every look, whether it’s with a 昀氀at loafer, heels or tucked into a long boot. Designer jeans may seem an expensive option compared to what’s available on the high street. 42 However, once you have made the investment, 41 there’s no looking back. A designer jean is far superior in terms of 昀椀t, cut and garment technology. There are also an array of insider details to the style and fabrication, which you may not notice at 昀椀rst. These will make a big difference to how they 昀椀t and can create an incredibly 昀氀attering illusion. Book a personal shopping appointment to help 昀椀nd your perfect 昀椀t and most 昀氀attering style. Brands that do these best... ESSENTIALS

YOUNGIDEAS tailored trouser My go-to wardrobe workhorse and all-time favourite essential is a pair of slimming black trousers. I have them in every cut you can think of. A pop colour pair also makes a good investment. 44 43 Choose the cut that suits you best. Two great shapes that suit everyone are a slim tapered 7/8 and a 昀氀uid wide leg. I always look for 昀氀at front and minimal pockets for a clean look with less fuss. Lightweight wool is always my preference or stretch jersey. Brands that do these best... ESSENTIALS

YOUNGIDEAS leggings Leggings are also an essential and you will never look back once you’ve invested in a good quality brand. Classic black milano jersey by Wolford are simply the best or try their faux leather. These wash and wash, always look great and keep their shape. 46 45 Wear tucked in boots, with ankle boots or a court shoe. In summer it has to be a pair of Riani crop Danielle leggings, the most 昀氀attering and comfortable daily essential. These are as versatile as they are stylish, with seam stitch detailing and a 昀氀at elasticated waistband for a clean 昀椀nish. Choose essential black, navy and white plus a seasonal colour option too. Wear with oversized shirts or a knit. Brands that do these best... ESSENTIALS

YOUNGIDEAS leather biker jacket A leather biker jacket is the ultimate versatile outerwear essential. Team with dresses or jeans to give your look extra sass and edge. Layer up with a longer length shirt or knit underneath. Black is the go-to classic and goes with 48 47 everything all year round, but tan, grey, navy or chalk make great alternatives too. Buy one to 昀椀t neatly; the leather will soften and give with wear. I struggled with mine for a few seasons as I wasn’t sure if a biker was right for me. Let us help you with styling and getting the right look for you. A biker worn the right way is suitable for all ages. Brands that do these best... ESSENTIALS

YOUNGIDEAS blazer/classic jacket Black, navy, off-white or check; classic or statement Chanel-style tweed: everyone needs an ‘item’ jacket in their wardrobe. 50 49 The Young ideas team can help you 昀椀nd the right style and cut for you, whether it’s long-line, short, boxy or 昀椀tted... Brands that do these best... ESSENTIALS

YOUNGIDEAS the coat A coat in classic camel, navy, black and increasingly a pop of colour are all wardrobe essentials. The luxury and lightweight feel of double-faced wool is always a worthwhile investment. Max Mara is the go-to brand for the best coats, but other brands offer some great alternatives. Again, let us help you 昀椀nd the right cut and 52 51 shape for this crucial investment piece that you will wear for many years to come. 3/4 length are usually the easiest to style for any lifestyle. These are warm, 昀氀attering, and easy for getting in and out of the car. The key reason for investing in a designer coat is all-around superior cut, fabric and 昀椀nishing. The shape will be right and the materials are super soft and hard wearing. Brands that do these best... ESSENTIALS

YOUNGIDEAS the trench Someone once told me: ‘Everyone looks cool in a trench 53 coat - fact!’ 54 Opt for classic stone, camel or again a pop of colour. Layer up in winter or over a t-shirt on rainy summer days. Brands that do these best... ESSENTIALS

YOUNGIDEAS the dress The complete out昀椀t for day and evening. Choose your favourite from the following styles: Classic shirt dress - always chic, smart and 昀氀attering; wear with courts, wedges or trainers. Wrap - always stands the test of time and is universally 昀氀attering. Midi - update your style by wearing a midi with trainers or ankle boots. Maxi - style with trainers, wedges or a gladiator sandal. No need to worry about your legs not being tanned! 56 55 Shift - good for petite, more apple-shaped 昀椀gures. Easy Jersey - Max Mara is the go-to brand. Cocktail - Moschino sets the standard and always does a perfect LBD (little black dress). It’s all about choosing the right one for your body shape and lifestyle. Brands that do these best... ESSENTIALS

YOUNGIDEAS loungewear The ultimate in comfort, loungewear is perfect for wearing after a long day or Sunday treat. 58 57 Style a hoodie or sweat with full length or cropped joggers. The super-luxe feel of Ugg’s loungewear is always exceptional. Brands that do these best... ESSENTIALS

YOUNGIDEAS the footwear essentials Summer, winter and everything in between, here are the staples you’ll need to cover all bases: Ankle Boot Flat Sandal White Trainer Dressy Sandal 60 59 Hiker Loafer Black Court Wedge Sandal Brands that do these best... Over Knee Espadrille Nude Court ESSENTIALS

YOUNGIDEAS bags Carry-all Tote Great in black, tan, chalk and metallics, a tote is an essential every day bag taking you from work to the gym. There’s room for everything and zip compartments to keep valuables safe. Cross-Body For lightweight hands-free convenience, a cross- body will keep your absolute essentials close to 62 61 hand. Consider black, chalk, tan, metallics or a pop of colour that will go with everything. Classic Handbag With top handles, shoulder handles or a cross- body strap, a classic handbag bag is an essential investment purchase. Brands that do these best... ESSENTIALS

YOUNGIDEAS accessories Hat For winter, opt for a wool felt fedora or cashmere bobble hat. In summer, try a raf昀椀a style with a brim. Purse Choose a large zip purse, small purse or card case depending on the size of your bag. Often a slim card case is all you’ll need as cash is likely to become used less and less. Gloves Timeless in leather or shearling. Scarf 64 The best Christmas treat. 63 Ugg Slippers New slippers with untouched sheepskin are one of the best luxuries in life and my guilty pleasure. Glasses Izipizi’s readers and sunglasses are fantastic value for money, comfortable and stylish (I love the reader sunglasses for holidays). Also, check out the new ‘blue light’ range that 昀椀lter 40% of blue light emitted by screens. Brands that do these best... ESSENTIALS

YOUNGIDEAS WHAT’S NEXT? 66 WHAT’S NEXT

YOUNGIDEAS Jeans! _____________________ the gaps... _____________________ Now it’s time to 昀椀nd the gaps in your wardrobe and decide what Which staples and key pieces _____________________ you’re missing in terms of staples. Go back to the ideas you am I missing? _____________________ wrote down relating to purpose, lifestyle, events and occasions you require clothes for, and your checklists... Weekends Away _____________________ What occasions do I require _____________________ clothes for and what don’t I _____________________ currently have? _____________________ notes... Book an appointment at Young Ideas to 67 _____________________________________________ 68 try some new styles of jeans... _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ WHAT’S NEXT

YOUNGIDEAS Anne Owner our team of stylists Paula Emma Whether you’re looking for a stunning special occasion out昀椀t, a Sales & Operations Ashbourne Store full wardrobe revamp, or simply need help 昀椀nding the perfect Manager Manager pair of jeans, our team of expert stylists are on hand to offer you helpful and friendly advice. 70 69 One-to-one personal shopping appointments are free of charge and totally con昀椀dential – giving you the perfect opportunity to spend some quality time solving your wardrobe requirements with our experts. We know how daunting sorting out a wardrobe can be. So if you’d like some support, we’re happy to arrange for one of our experts to come to your home. Please contact Lydia Sam us if you would like to chat about how this might work. Lichfield Store Derby Store Manager Manager Get in Touch: Ashbourne 01335 342095 Online www.youngideasfashion.com/ Derby personal-shopping/ 01332 291478 Email Lich昀椀eld [email protected] 01543 255020 WHAT’S NEXT

YOUNGIDEAS shopping ideas... I am missing... _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ I’d love to get... _____________________________________________ 72 71 _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ WHAT’S NEXT

YOUNGIDEAS looking ahead Please share your wardrobe organisation experience and any tips and tricks you’ve picked up over the years on social media @youngideasfashion using the #youngideaswardrobeedit hashtag. We’d love to hear your testimonials and we’ll 74 73 continue to develop our Young Ideas insider content. We are here to help you with all your wardrobe needs and questions. For further advice, please call us on 01335 342 095 to arrange a chat or video call with one of our specialists. #YOUNGIDEASWARDROBEEDIT For all the latest updates in designer fashion trends, follow us on Instagram @youngideasfashion WHAT’S NEXT

YOUNGIDEAS CLOTHES CARE 76 CLOTHESCARE

YOUNGIDEAS Laundry value the things you love Conscious clothes care is about valuing the pieces symbols you love, taking a mindful approach to their maintenance and restoring garments so they are fresh and ready to wear. Let this chapter be your clothing care bible for everyday life… Always read the Label: 78 77 Although it may sound obvious, the cardinal rule for keeping your garments in tip- top condition for the longest time possible is to know Steamery your labels and stick to the Clothes Steamer recommended guidelines. £110 Why you need a Steamer: An integral part of the fashion stylist’s tool bag, the handheld steamer is now crossing over into mainstream living. It’s easy to see its appeal: steaming is quicker than ironing, will remove wrinkles from almost any fabric and reduces wear and tear. It can also sanitise your clothes and takes up very little space. Originally designed for last-minute touch-ups, there’s no need to drag out the ironing board for de-creasing emergencies before heading out. Plus, they’re great for hard-to-iron delicates. CLOTHESCARE

YOUNGIDEAS conscious care Take time to love and care for your clothes for more wardrobe longevity and less environmental impact Why we love line drying: Firstly, it’s a great money saver and eco-cred-earner thanks to the massive energy conservation that comes with turning off the dryer. Line drying also maintains the shape and foundation of your garments, meaning they will last longer. UV rays are also quite effective at killing pathogens. Here are some simple ways Micro Fibres awareness: to clean up your laundry: Guppy Friend Washing Bag The devastating effect that 1. Buy fewer, higher quality £25 microscopic plastic particles pieces of clothing in natural are posing on the planet’s 80 79 fabrics oceans and marine life is now well reported - and 35% of it 2. Wash less often and refresh is coming from our laundry! garments by airing or with Nine million micro昀椀bres are fabric sprays released into wastewater on 3. Use fabric softener to average every time we put reduce friction between 昀椀bres a wash on and treatment plants are unable to 昀椀lter them 4. Wash at a low temperature out. Experts say this could 5. Avoid long wash cycles be detrimental to our health 6. Invest in a ‘Guppy Friend’ and lead to reproductive (guppyfriend.com) - a small problems, cancer and DNA damage. The danger lurking mesh bag that captures in our laundry is invisible and many of the micro昀椀bres that - until now - has largely been shred in the wash a case of ‘out of sight, out of 7. Use a low spin speed mind.’ CLOTHESCARE

YOUNGIDEAS cashmere We’ve heard too many horror stories about beloved knits destroyed in laundry disasters. Here’s how to avoid any mishaps... Ille De Cocos Cashmere Comb £7 Skip the dry cleaners. When it comes to maintaining the quality of your cashmere, Steamery it’s all about hand washing. Electric Debobbler Start by 昀椀lling your basin £40 with cool/warm water, add Tip - Keep a comb or a mild detergent and soak electric ‘debobbler’ (always 82 81 for at least 10 minutes before remember to use gently) in rinsing thoroughly. Always a handy kit box near your refrain from wringing out your wardrobe; that way you can knitwear, however tempting, deal with bobbles quickly. as it will distort the fabric. Instead, wrap woollens in a Managing the Moths: towel and gently squeeze, Place your freshly laundered then lie 昀氀at on a clean towel to cashmere into a zip-lock bag air dry. DO NOT TUMBLE DRY! and add to the freezer for This is the fastest way to shrink over 72 hours. This dramatic your cashmere clothing. change in temperature will kill off any larvae. Garments Remember - Do not hang should be stored inside out cashmere as it will affect the with moth repellent and shape of the garment. Instead, kept in a dust-free and well- fold your pieces up to prevent aired area away from direct stretching. sunlight. CLOTHESCARE

YOUNGIDEAS whiter than white You know the scenario: you’ve just bought a white t-shirt and have worn it a few times, only to 昀椀nd it’s already a sad shade of grey. What started out as a bright and happy white has ended up dull and dingy in a matter of weeks. White is the hardest colour to discolouration by adding keep looking fresh and new. one cup of lemon juice But here are a few ways you or distilled vinegar to the can help maintain its shine: wash cycle. These contain natural bleaching elements It should go without saying, while lemon will also keep but always wash your whites your clothes smelling fresh. 84 83 separately. Don’t overload Toothpaste and baking soda your washing machine - your can do the job, too. clothing needs to circulate properly in order to optimise Stains: the cleaning. Also, try to use · Spot clean stains as soon the hottest water the fabric as possible - salt can be a can tolerate. lifesaver, but it only works when the stain is wet and fresh Detergents: so you need to be fast! Pick a laundry detergent that · Pre-treat stains with liquid contains bleach or bleach detergent to optimise success alternatives and be exact in the wash. when measuring it out. Tip - Leave your garment in Overuse or underuse can the sun. UV rays have natural leave fabrics looking grey bleaching properties and will or dingy. Alternatively, try a help keep your items whiter in natural solution to remove an eco-friendly way. CLOTHESCARE

YOUNGIDEAS how to care for silk Caring for silk can seem more daunting than it actually is. As always, read the care label carefully and proceed using those recommendations. How to wash silk in a washing Common mistakes when machine: washing silk: 1. Turn your silk garments 1. Never spot treat silk fabric as inside out and place in a mesh the colour can fade or lighten bag to offer protection inside in the affected area - leaving the machine. When the cycle you with irreversible damage. is done, quickly take the items Dark or unsightly stains should out and hang to dry to reduce be taken to professional wrinkles. cleaners. 2. Use your washing machine’s 2. Any products that consist of most delicate cold cycle - chlorine bleach should never preferably 30°C – as silk 昀椀bres be used on silk as this can lead 86 85 are not fans of heat. Add a to permanent discolouration. mild detergent and remember to opt for a low speed spin. How to dry silk: If your machine has a hand 1. Dry silk garments on a wash cycle this should do the hanger as clothes pegs can job. mark the fabric. How to hand wash silk: 2. If the care label suggests 1. Using lukewarm water with a the garment can be ironed, mild detergent, soak your silk use a low temperature setting Delicates such as lingerie can garments for approximately and iron the silk while damp. be treated similarly to silk. 昀椀ve minutes and then rinse in However, always follow the Wash by hand or use a very a separate bowl of cool water. care guide instructions as delicate machine wash cycle 2. Do not wring the silk after most silk cannot be ironed. hand washing. Instead, lay 3. Avoid drying your silk in before air-drying naturally to your item 昀氀at and press the direct sunlight as this can keep shape and elasticity. water out with a clean soft cause yellowing and weaken towel. the 昀椀bres. CLOTHESCARE

YOUNGIDEAS denim blues Some believe denim should never grace the washing machine, while others throw jeans in with the weekly load. Here are our tips and tricks in preserving that deep indigo wardrobe staple... Machine washing musts: Prevent washing: Machine wash inside out To keep your denim fresh and wash using cold water. between washes, spritz Choose a gentle cycle and your garments with a fabric 88 87 use detergent designed for refresher or hang them colours, depending on the outside. Spot cleaning stains shade of your denim. Air dry as soon as possible with a cold 昀氀at to retain shape and DO wet sponge can also work NOT IRON - heat from an iron wonders. Fairy liquid works can create blistering in the great on those tougher grease fabric. If you do choose to use stains. the dryer, use a low heat for 20 minutes max, then air dry Storing: to 昀椀nish. Wash dark denim The best way to store denim is before the 昀椀rst wear to prevent to hang it upside down with a dyes from bleeding. Add 1/2 soft clip or fold over a hanger, cup of white vinegar to the as this will reduce creases and water when you wash your wrinkles. Another option is to jeans for the very 昀椀rst time as fold your jeans into neat stacks this will set the dye and lock in as you see in shops, with the the fabric’s rich colour. zip on the inside of the fold. CLOTHESCARE

YOUNGIDEAS leather Leather is a natural 昀椀bre - and as an organic material, it needs care and conditioning to keep it looking its best over time. Take extra care with leather Keep leather supple by items you wear often. Take the applying a specialised leather time each week to wipe away conditioner every 3-6 months dust and spots with a soft - but make sure you test cloth or brush. any conditioners, cleaners, polishes or wax in a hidden Scratches can detract from spot beforehand. a 昀氀awlessly crafted piece, so avoid contact with heavily Coach embellished clothes, sharp Leather Care Kit surfaces or chunky jewellery £30 90 89 when you’re out and about. Wet leather requires extra care, so if it’s forecast to rain, remember to take an umbrella. Blot away any water or moisture as soon as (Available in store at YoungIdeas) possible. Storing: Air your leather goods out · Store leather away from occasionally to remove direct sunlight as this can unwanted odours. You can cause fading. use a steam cleaner on the inside of the lining (but not on · Keep away from arti昀椀cial the leather) to disinfect and sources of heat such as remove build-up from regular radiators, as this can cause use. the leather to dry and crack. CLOTHESCARE

YOUNGIDEAS keeping trainers box fresh Tip - White nail varnish can be super useful on sneakers with stubborn dark scratches and Trainers are tricky to clean and the most likely of scuffs. all your possessions to get covered in dirt. Hand washing your trainers is best. But, if the manufacturer’s instructions allow, an occasional gentle wash cycle can work wonders. Either way, here’s what to consider: Hand Washing: in a bag with baking soda Tackle your trainers as three and leave overnight or 昀椀ll the separate elements: the laces, insides with tea bags to draw insoles and shoe itself. First, out the odour. 92 91 clean the laces by hand or Drying Shoes: on a hot machine wash, or Never use a dryer or radiator replace if frayed or split. Next, to dry your trainers as this can run a soft brush over the melt the glue. Leave to air dry upper to remove the top layer and stuff with paper towels of dirt. For caked-on mud, to help soak up water while Jason Markk 昀椀ll a basin with warm water keeping the shape. Shoe Cleaner Kit and detergent before soaking £16 for an hour. You can then Machine wash: gently rub the mid-uppers To protect your trainers in in a circular motion with a the washing machine, place damp brush using trainer them inside a garment bag cleaning solution. Try using or pillowcase and throw some a toothbrush for hard-to- towels into the drum. Put your reach details. Finish by wiping machine on a gentle wash at off any excess soap with a a low temperature to reduce towel. For smelly insoles, pop friction and heat. CLOTHESCARE

YOUNGIDEAS washing the washing machine... You’d think your machine would be clean with all that detergent spinning around - but that’s often not the case. Remnants of soap and 昀椀bres can remain inside the drum once the cycle has ended and become even more signi昀椀cant if you regularly use fabric softener. rs Hinch (also known as MSophie Hinchcliffe and author of Hinch Yourself Happy) is an Instagram cleaning Eco Egg sensation, famed for her love Detox Tablets of low-cost cleaning tips and £3 tricks. 94 93 Her method for cleaning a washing machine starts by for dirt and bacteria. It should wiping away any built-up dirt be emptied regularly to or grime with Flash bathroom remove any 昀氀uff and dirt that cleaner and a Moppet may have collected inside. sponge. She cleans between It’s also essential to clean the the drum and door, getting detergent drawer, as this can into all the rubber seals. Next be a place for germs to thrive. she uses a toothbrush to Mrs Hinch advises soaking reach all the dif昀椀cult areas drawers in hot soapy water and rubs away any residue before turning the washing with a tea towel. This is also a machine on again. To 昀椀nish, great opportunity to clean the run the machine on a 90°C 昀椀lter. The inside of a washing wash, adding a specialist machine is a warm and humid cleaner tablet (or a cup environment, so the 昀椀lter can of white wine vinegar and become a breeding ground baking soda). CLOTHESCARE

YOUNGIDEAS clothes care... ...our top 10 tips Try to wash less, spot clean, steam and use Febreze Invest in a steamer - it’s quicker and easier than more. Keep a box in your wardrobe containing ironing. The brush attachment is especially useful for clothes care tools and products. refreshing wool and cashmere. 1 6 Opt for non-bio liquid (never use biological To remove creases when you’re in a rush, hang your detergents as the enzymes break down proteins clothes up in the bathroom and have a hot shower. within natural 昀椀bres, destroying the fabric). 7 2 96 95 Invest in laundry bags for washing delicates and Handy Wipes for are great for quick on-the-go dirt always use a cold and gentle spin cycle. removal on trainers and leather. 3 8 Avoid direct heat when drying (radiators in Moth repellent, moth repellent, moth repellent... don’t particular) and use fresh air and sunlight whenever forget to pair it with cashmere. possible. 9 4 Remember to clean your washing machine following Always follow the care guide instructions Mrs Hinch’s tips (packs are available at Wilko’s). 10 5 CLOTHESCARE

YOUNGIDEAS Here are some of the useful businesses we’ve gathered over the years... Selling Local Second Chance 19 Church St, Ashbourne DE6 1AE 01335 343025 www.secondchancedressagency. co.uk/ National The Dresser 10 Porchester Pl, Connaught St, DIRECTORY St George’s Fields, London W2 2BS 020 7724 7212 www.dresseronline.co.uk/ Designer Exchange Unit 28, 29 Great Western Arcade, Birmingham B2 5HU 0121 212 9817 www.uk.designerexchange.com Online Fashionphile Vesitaire Collective HEWI (Hardly Ever Worn It) Designer Exchange Vide Dressing Bagista eBay depop DIRECTORY

YOUNGIDEAS Please send us your own personal recommendations for We will keep updating our directory and sharing our caring for clothing and accessories. Young Ideas insider secrets. Care/Repair Recycle/Donate Local The Laundry Room Local Recycling Centre 2 Buxton Rd, Ashbourne DE6 1EX 120 May昀椀eld Rd, Ashbourne DE6 1AS 01335 345600 01629 533190 www.portersleek.co.uk/ The Cobblers European Textiles (Cash for Clothes) Dig St, Ashbourne DE6 1GF 97 Wiltshire Rd, Chaddesden, Derby 01335 342168 DE21 6FB www.ashbourneshoerepairs.co.uk/ 01332 585001 Hobsons H+M, Primark and M&S now provide 14 The Strand, Derby DE1 1BE National a recycling service accepting 01332 365699 unwanted clothes by any brand, in www.hobsonsderby.com/ any condition, at any store. Shoppers Greens Footwear also receive a £5 voucher in return! 868 Osmaston Rd, Allenton, Derby DE24 9AB Many of the larger supermarkets 01332 343437 have textile recycling banks, including Sainsburys in Ashbourne. National BLANC Dry Cleaners & Alterations 85 Lower Sloane St, Belgravia, You can also drop unwanted clothes London SW1W 8DA off at a local charity shop or use the 020 8004 2630 push bags through your letterbox. www.blancliving.co/ The Restory London 18 Old Brompton Rd, South Circular Economy info: Kensington, London SW7 3DL www.econyl.com/ 020 8935 5333 www.the-restory.com/ Online www.oncemore.sodra.com/ Online Online Dry Cleaners (local pick up) www.ellenmacarthurfoundation.org/ www.laundryheap.co.uk/derby/ circular-economy/concept ashbourne Attire Care Sets (At Home Care) www.attirecare.com/ DIRECTORY

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