ANDREW BAXTERsOPHIA YE ANDREW BAXTER INDUSTRY PROFESSIONAL INTERVIEWSINDUSTRY PROFESSIONAL INTERVIEWS [ ][ ] A brief description of your job title/position, In your opinion, what is the purpose of A brief description of your job title/position, †hat do you enjoy ost about a career in and what your role involves.marketing in your industryŽs conte‘t’and what your role involves.aretinƒ I am currently an Assistant Brand Manager, I believe Marketing is about having an Senior Advisor, KPMG – My role is to advise …he thin enjoy the ost about y career looking after the nilever’s kincare portfoinnate curiosity to understand consumer ey clients of KPMG’s ustoer rand and in aretin is the diversity that every day lio aseline, imple, t Ives, ove across behaviour and an authentic desire to Maretin Advisory business on their brins. ein on the aency and consultin Australia € ‚ew ƒealand. My role involves come up with a product or service soluaretin challenes and opportunities, as side of the aretin landscape has eant implementing „lobal Brand strategies into tion to meet that need. It is about ensuring well as support the MA leadership tea that have been lucy enouh to wor on the A‚ƒ market, serving as …roject †ead for that the right target market is being made in the developent of a rane of initiatives. aretin capains across a wide variety all our new product innovations and manaware of the right product at the right time. also wor closely with the leadership tea of cateories, includin retail, pacaed aging our Media € …‡ agencies to deliver “n top of that, it is also about using that to develop and showcase KPMG’s thouht oods, sports and entertainent, autoo ˆ‰Š° Marketing Œampaigns to support our scale and reach in a way that positively leadership across the everevolvin artive, banin and finance, ain, touris new products.impacts society whether that be bringing etin world.and travel, fast food, oil and inin, fashion, awareness to an important social issue, health, education and overnent. And it encouraging constructive discussion has also eant that have wored with amongst a community or just inciting everyone fro soe of the top ‡ˆ’s, oard laughter and talkability amongst friends. n your opinion, what is the purpose of ‰irectors and Politicians locally and lobally, aretin in your industry€s conte‚tƒ throuh to brilliant youn raduates. ”hat do you enjoy most about a career in Maretin e‚ists first and foreost to help marketing’ consuers becoe aware of a product or service, understand it, and then persuade I thoroughly enjoy how much working in the to consider and buy it. …he funda Marketing has broadened my hori•ons, entals of aretin have not chaned providing me e‘posure to a whole host of over tie, but the way we e‚ecute aret industries I would not otherwise be privy in has chaned considerably with the to. I now have a greater understanding of advent of diital technoloy. the inner workings of – ‚etworks, –ech tartups and even —nvironmental ‚„“s. I also love how Marketing a medium that is universally accessible, transcending cultures, social hierarchies and genders. It gives me satisfaction to know that what I am working on is something that can impact society as a whole. 23
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