Industry Brief According to TechSci Research report, “Malaysia Air Purifiers Market By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and Other Air Purifiers), By Sales Channel (Multi-Branded Stores, Exclusive Stores, Online, Others), By Company, By Region, Forecast & Opportunities, 2026”, Malaysia's air purifiers market was valued at around USD68.31 million in 2020 and is anticipated to grow at an impressive rate of 5.41% in the forecast period 2022-2026, owing to high usage of coal to meet the energy requirements of various end-user industries, which as by-product leads to higher air pollution levels and hence increased demand for air purifiers. Air purifiers remove contaminants from the air to improve the air quality. There are two type of air purifiers namely active and passive type air purifiers. Active purifiers release negatively charged ions which as a result attract pollutants to the surface while passive purifiers remove the dust and particulate matter permanently. Reduction in the prices of air-purifiers is a major driver for the rise in market demand in Malaysia. Strict government regulations to maintain the quality of air is fueling the demand for air purifiers in Malaysian market. Rise in the number of industries to fulfill the requirements of consumers and rising urban population are majorly contributing to the rising air pollution levels in the country. Moreover, the growth in urban transportation sector is also contributing to the market growth as automobiles emit smoke and other harmful substances directly into the air, which increases the air pollution levels and hence the demand for air purifiers. Growth in per capita income is also enabling consumers to afford air purifiers which was till now considered a non-essential commodity. Advancements in technology used in air purifiers is fostering the market growth in Malaysia. Rise in demand for air purifiers form diverse end-user industries comprising of building and construction, automotive, energy and power, among others. Air purifiers offer highest quality of air and aid in safeguarding the health conditions of citizens in Malaysia. Major players in the air purifiers market are creating awareness regarding the benefits of air purifiers. However, someair purifiers produce ozone and high cost of air purifiers may hamper the air purifiers market growth for the forecast period. Malaysia air purifiers market is segmented into filter type, sales channel, region, and company. Based on filter type, market is further divided into HEPA + activated carbon, prefilter + HEPA, prefilter + HEPA + activated carbon, HEPA and other air purifiers. Among these prefilter + HEPA + activated carbon-based air purifiers are anticipated to grow with a CAGR of 5.82%. This can be attributed to their ability to trap air borne pathogens and other harmful substances present in the air as they have three layers namely, pre-filter, HEPA and activated carbon. Pre-filter provides for higher initial efficiency by acting as dust and submicron particulate collector before air passes to HEPA filter, which further enhances some aspect of performance and increases the durability of HEPA filters. High quality and reliability of the HEPA filters to remove 99.97 percent of any particle bigger than 0.3 microns makes it a preferred choice for installation by consumers. Activated carbon filters constitute small pieces of carbon in powdered or granular forms with open pores in order to absorb a large number of particles present in the air. These types of filters also aid in absorbing odor and gases released from smoke, chemicals, and cooking process, among others. Additionally, they keep away any debris or dust from your lungs making them a preferred choice among customers. Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., Sharp Electronics (Malaysia) Sdn. Bhd., Philips Malaysia Sdn Bhd., Xiaomi – Mi Malaysia, Hitachi Sales (Malaysia) Sdn Berhad, Samsung Malaysia Electronics (SME) Sdn. Bhd., Dyson Malaysia Sdn. Bhd., etc. are some of the leading players operating in Malaysia air purifiers market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several air purifier manufacturers are coming up with their technologically advanced offerings. “Emerging technologies are contributing to new innovations and upgradation of existing technology which is leading to launch of products such as robotic air purifier which is autonomous in nature and removes chemical and gaseous pollutants, among others. Also, the demand for smart air purifiers which is more efficient than the conventional air purifiers is on rise in Malaysia. Investors may look for investing in research and development to surge the growth of air purifiers in Malaysia through the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research, a global research-based management consulting firm. 12