MALAYSIA AIR PURIFIERS MARKET 2026

PUBLISHED: April 2021 2016 – 2026 MALAYSIA AIR PURIFIERS MARKET COMPETITION, FORECAST AND OPPORTUNITIES MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com 1

Table of Contents S. No. Contents 1. Air Purifiers: An Introduction 2. Research Methodology 3. Impact of COVID-19 on Malaysia Air Purifiers Market 4. Executive Summary 5. Voice of Customer 5.1. Brand Preferences 5.2. Preferred Point of Purchase 5.3. Factors Influencing Purchase Decision 6. Malaysia Air Purifiers Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.1.2. By Volume 6.2. Market Share & Forecast 6.2.1. By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, HEPA and Other Air Purifiers) 6.2.2. By Sales Channel (Multi-Branded Stores, Exclusive Stores, Online) 6.2.3. By Company (2020) 6.2.4. By Region 6.3. Market Map (By Filter Type) 6.4. Market Map (By Sales Channel) 6.4. Market Map (By Region) 7. Malaysia HEPA + Activated Carbon Air Purifiers Market Outlook 7.1. Market Size & Forecast 2

Table of Contents S. No. Contents 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Sales Channel 7.3 Pricing Analysis 8. Malaysia Prefilter + HEPA Air Purifiers Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Sales Channel 8.3 Pricing Analysis 9. Malaysia Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Share & Forecast 9.2.1. By Sales Channel 9.3 Pricing Analysis 10. Malaysia HEPA Air Purifiers Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value & Volume 10.2. Market Share & Forecast 10.2.1. By Sales Channel 10.3 Pricing Analysis 3

Table of Contents S. No. Contents 11. Demand and Supply Analysis 12. Market Dynamics 12.1 Drivers 12.2 Challenges 13. Market Trends and Developments 14. Policy and Regulatory Landscape 15. Import Export Analysis 16. Malaysia Economic Profile 17. Competitive Landscape 17.1 Sharp Electronics (Malaysia) Sdn. Bhd. 17.2 Philips Malaysia Sdn Bhd. 17.3 Panasonic Malaysia Sdn. Bhd. 17.4 CUCKOO International (MAL) Sdn. Bhd. 17.5 Coway (Malaysia) Sdn. Bhd. 17.6 AMWAY (Malaysia) Sdn. Bhd. 17.7 Xiaomi – Mi Malaysia 17.8 Hitachi Sales (Malaysia) Sdn Berhad 17.9 Samsung Malaysia Electronics (SME) Sdn. Bhd. 17.10 Dyson Malaysia Sdn. Bhd. 18. Strategic Recommendations 19. About Us & Disclaimer 4

Air Purifiers : An Introduction 5

Air Purifiers : An Introduction Air Purifier is a device that cleans the polluted air and is capable of effectively removing bacteria, viruses and particulate matter present in the air. Air purifiers are different from air cleaners in their application, size, cost and area of purification. There are mainly four types of air purifying technologies used in air purifiers which are described below. High-Efficiency Particulate Arrestance (HEPA): Air purifier integrated with HEPA filters comprises a stack of fibers that eliminate allergens and other airborne particles of 0.3 micrometers, with an efficiency of 99.97%. Electrostatic Precipitator: Air purifier with electrostatic precipitator removes contaminants by electrostatic discharge produced by alternately charged plates arranged in its filters. Activated Carbon Filter: These air purifiers are made up of absorbent filters, which are capable of absorbing pollutants, trapping impurities inside and releasing pollutant free air. Ion & Ozone Generator: It contains an ionizer that generates high electric field by ions. The positive and negative ions attract other charged particles in the polluted air and release fresh air into the environment. 6

Research Methodology 7

Research Methodology Various aspects of the Information regarding market were The analyzed All collected information was then Malaysia air purifiers information was then comprehensively presented in a market was gathered validated through monitored and chronological order to through primary depict a meaningful multiple sources and analyzed by the team and clear picture of research surveys with of industry experts. Malaysia air purifiers manufacturers, data warehouses in market. It should be retailers and order to present the TechSci Research also noted that we have distributors present in most accurate and identified and analyzed collected information related to the Malaysia, followed by precise information trends, drivers and organized market only exhaustive secondary about Malaysia air challenges in Malaysia and all parameters are research. air purifiers market. related to that purifiers market. including market shares. Evaluation Research & Analysis Presentation Validation 8

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Malaysia air purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as increasing number of residential units, deteriorated air quality and rising air borne diseases. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Malaysia air purifiers market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as air purifiers manufacturers and distributors. • The team interviewed more than 15 manufacturers/suppliers, 25 distributors and 10 industry experts in Malaysia air purifiers market to obtain the overall market size during 2016-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2016-2020. • Respondents were asked about the current and future market growth rates, market shares by filter type, by sales channel, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the segments of air purifiers. 9

Research Methodology Methodology Followed for Calculation of Market Shares: Market shares by filter type, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Malaysia air purifiers market, TechSci Research used various forecast techniques such as: o Moving Average o Time Series Analysis o Regression Analysis o Econometric and Judgmental Analysis 10

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate the demand and to reach accurate market numbers. Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., Sharp Electronics (Malaysia) Sdn. Bhd., Philips Partial List of Companies Malaysia Sdn Bhd., Xiaomi – Mi Malaysia, Hitachi Sales (Malaysia) Sdn Berhad, Samsung Interviewed Malaysia Electronics (SME) Sdn. Bhd., Dyson Malaysia Sdn. Bhd., etc. Company Annual Reports, Association Reports, Industry Magazines, News Dailies, Credible Secondary Sources Paid Databases, World Bank, UN Comtrade, International Monetary Fund, Air Research Commission, The Air Institute of Malaysia, Korea Times 11

Industry Brief According to TechSci Research report, “Malaysia Air Purifiers Market By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and Other Air Purifiers), By Sales Channel (Multi-Branded Stores, Exclusive Stores, Online, Others), By Company, By Region, Forecast & Opportunities, 2026”, Malaysia's air purifiers market was valued at around USD68.31 million in 2020 and is anticipated to grow at an impressive rate of 5.41% in the forecast period 2022-2026, owing to high usage of coal to meet the energy requirements of various end-user industries, which as by-product leads to higher air pollution levels and hence increased demand for air purifiers. Air purifiers remove contaminants from the air to improve the air quality. There are two type of air purifiers namely active and passive type air purifiers. Active purifiers release negatively charged ions which as a result attract pollutants to the surface while passive purifiers remove the dust and particulate matter permanently. Reduction in the prices of air-purifiers is a major driver for the rise in market demand in Malaysia. Strict government regulations to maintain the quality of air is fueling the demand for air purifiers in Malaysian market. Rise in the number of industries to fulfill the requirements of consumers and rising urban population are majorly contributing to the rising air pollution levels in the country. Moreover, the growth in urban transportation sector is also contributing to the market growth as automobiles emit smoke and other harmful substances directly into the air, which increases the air pollution levels and hence the demand for air purifiers. Growth in per capita income is also enabling consumers to afford air purifiers which was till now considered a non-essential commodity. Advancements in technology used in air purifiers is fostering the market growth in Malaysia. Rise in demand for air purifiers form diverse end-user industries comprising of building and construction, automotive, energy and power, among others. Air purifiers offer highest quality of air and aid in safeguarding the health conditions of citizens in Malaysia. Major players in the air purifiers market are creating awareness regarding the benefits of air purifiers. However, someair purifiers produce ozone and high cost of air purifiers may hamper the air purifiers market growth for the forecast period. Malaysia air purifiers market is segmented into filter type, sales channel, region, and company. Based on filter type, market is further divided into HEPA + activated carbon, prefilter + HEPA, prefilter + HEPA + activated carbon, HEPA and other air purifiers. Among these prefilter + HEPA + activated carbon-based air purifiers are anticipated to grow with a CAGR of 5.82%. This can be attributed to their ability to trap air borne pathogens and other harmful substances present in the air as they have three layers namely, pre-filter, HEPA and activated carbon. Pre-filter provides for higher initial efficiency by acting as dust and submicron particulate collector before air passes to HEPA filter, which further enhances some aspect of performance and increases the durability of HEPA filters. High quality and reliability of the HEPA filters to remove 99.97 percent of any particle bigger than 0.3 microns makes it a preferred choice for installation by consumers. Activated carbon filters constitute small pieces of carbon in powdered or granular forms with open pores in order to absorb a large number of particles present in the air. These types of filters also aid in absorbing odor and gases released from smoke, chemicals, and cooking process, among others. Additionally, they keep away any debris or dust from your lungs making them a preferred choice among customers. Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., Sharp Electronics (Malaysia) Sdn. Bhd., Philips Malaysia Sdn Bhd., Xiaomi – Mi Malaysia, Hitachi Sales (Malaysia) Sdn Berhad, Samsung Malaysia Electronics (SME) Sdn. Bhd., Dyson Malaysia Sdn. Bhd., etc. are some of the leading players operating in Malaysia air purifiers market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several air purifier manufacturers are coming up with their technologically advanced offerings. “Emerging technologies are contributing to new innovations and upgradation of existing technology which is leading to launch of products such as robotic air purifier which is autonomous in nature and removes chemical and gaseous pollutants, among others. Also, the demand for smart air purifiers which is more efficient than the conventional air purifiers is on rise in Malaysia. Investors may look for investing in research and development to surge the growth of air purifiers in Malaysia through the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research, a global research-based management consulting firm. 12

Sample Data - Snapshot Malaysia HEPA + Activated Carbon Air Purifiers Market Size, By Value, 2016-2026F (USD Million) CAGR 2016-2020 CAGR 2021E-2026F By Value: xx% By Value: xx% 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Malaysia HEPA + Activated Carbon Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Multi-Brand Stores 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% Online 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Exclusive Stores 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Malaysia Air Purifiers Market Share, By Filter Type, By Value, 2016-2026F 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F HEPA+ AC 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Prefilter+ HEPA 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Prefilter+ HEPA+ AC 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% HEPA 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Others 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 13

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About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in numberof areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports • Australia Air Purifiers Market By Filter Type (HEPA, Ion & Ozone, Electrostatic Precipitators, HEPA +Activated Carbon, HEPA+ Activated Carbon + Ion Ozone and Others), By End Use (Residential, Commercial/Industrial), By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/HypermarketsandOnlineChannels),ByRegion,CompetitionForecastandOpportunities,2025 • Global Air Purifier Market By Filter Type (HEPA & Activated Carbon, Ion & Ozone, Electrostatic Precipitators, HEPA & Activated Carbon + Ion & Ozone, HEPA, Activated CarbonandOthers),ByEndUser(Residential,CommercialandIndustrial),ByRegion,Competition,Forecast&Opportunities,2025 • VietnamAir Purifiers Market By Filter Type (Prefilter + HEPA + Activated Carbon, Prefilter + HEPA and HEPA and Other Air Purifiers), By Price Segment (Low, Medium, High), BySalesChannel(GeneralTradeandModernTrade),ByRegion,Competition,Forecast&Opportunities,2011 –2030 TechSci Research – North America TechSci Research – Europe TechSci Research – Asia-Pacific 708 Third Avenue, Manhattan, 54, Old brook, Bretton, B – 44, Sector – 57, Noida, National Capital New York, United States Peterborough, Region, U.P. - India Tel: +1- 646- 360- 1656 United Kingdom Tel: +91-120-4523900 Email: [email protected] Email: [email protected] Email: [email protected] www.techsciresearch.com www.techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.