MichelleLIM Portfolio
Hello! My name is Michelle Lim, I am a Masters of Architecture graduate with a passion for Graph- ic Design, I am eager to apply my skills and creative drive to a professional setting. My design philosophy is rooted in the belief that simplicity and beauty should intertwine. I am particularly fascinated by the convergence of architecture and design, exploring how emerging ideas can lead to innovative and environmentally conscious designs. In addition to my academic achievements, I have acquired practical experience through volunteer work. I have captured moments at Ultimate Frisbee events on regional and na- tional levels, collaborated with diverse teams, and delivered high-quality designs tailored to clients’ and end-users’ needs, including logo design. I am enthusiastic about leveraging my skills, experience, and passion in every endeavor. I firmly believe that my unique perspective, coupled with my dedication and hard work, positions me as a valuable asset to any team
EDUCATION CREATIVE FIELDS Masters Of Architecture • Photography Deakin University, Australia | 2020-23 • Line Design B. Sc Architecture • Merch Design Infrastructure University Kuala Lumpur, Malaysia | 2016-19 • Logo and Branding Diploma Architecture Infrastructure University Kuala Lumpur, Malaysia | 2014-16 • Presentation WORKING EXPERIENCES SOFTWARES | 2 0 2 2 Kreative Minds.Studio Adobe Photoshop - Sports Photography Present Adobe InDesign Visual Brand Identity Designer Merchandise Design Adobe Lightroom LANGUAGE Adobe Illustrator English | Mandarin | Malay | Cantonese Procreate Geelong, Victoria [email protected] +(61)416-627 613
1. Street Photography It all started when I was walking PHOTOGRAPHY around... STREETPHOTOGRAPHYSTREETPHOTOGRAPHYSTREET
STREET PHOTOGRAPHY I took some random PHOTOGRAPHYphotos STREET
STREET PHOTOGRAPHY AND another one
STREET PHOTOGRAPHY and many, many other ones
STREET PHOTOGRAPHY
STREET PHOTOGRAPHY
STREET PHOTOGRAPHY with just a mobile phone
STREET PHOTOGRAPHY
HY P RA 2. Sports Photography G O T HO Until one day, P I met... S RT O P SSPORTSPHOTOGRAPHYSPORTSPHOTOGRAPHY
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY them
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY More Sports Photography I thought to myself, “Hey, I kinda like this”
SPORT PHOTOGRAPHY so I go to more events AUC DIVISION 2 2023
SPORT PHOTOGRAPHY Come rain
SPORT PHOTOGRAPHY or Shine
SPORT PHOTOGRAPHY Happiness
SPORT PHOTOGRAPHY after happiness
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY AUC DIVISION 1 2023
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY VMUC 2023
SPORT PHOTOGRAPHY I was there,
SPORT PHOTOGRAPHY trying to capture every moment
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY
SPORT PHOTOGRAPHY
3. Logo Design Seeing people push their limits. DESIGN Makes me wonder.... Can I? OGODESIGNOGO L L
LOGO DESIGN This is my silhouette by the way So, I started DESIGNto design my own logo OGO L
LOGO DESIGN But, With an increase in photography projects, I recognised the need to develop a clean and effective logo for watermarking purposes, which would serve as a consistent representation of my personal brand, Kreatif Minds. It started as a pas- sion project for Kelvin and Michelle. As avid photographers, we were always looking for ways to improve our craft and capture stunning images. Kelvin’s background in machine learning and Michelle’s eye for design helped us create truly unique and creative photos. One day, while brainstorming a name that would reflect our unique approach to photogra- phy and design, we thought of the word “kreatif.” It not only represented the aperture in photography but also conveyed the idea of creative problem-solving and mathematical func- tions. We added the “K” for Kelvin and “M” for Michelle to create “Kreatif Minds.”
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN I got the chance to design other types of logo...
LOGO DESIGN Prior to their 3 year win in row, they wanted to design a new logo to be added onto their jersey. It is derived from their original logo with a mixture of the mudlark flying for the win. + + = 3 TIME CONSECUTIVE WINS LOGO - GEELONG MUDLARKS
LOGO DESIGN
4. Website Design DESIGN In the midst of everything, I found the person I love and had the chance to design our website WEBSITEWEBSITEDESIGN
WEBSITE DESIGN
WEBSITE DESIGN
5.Merchandise I started to branch out ANDISE more into graphic design MERCHANDISEMERCH
MERCHANDISEMERCHANDISE This logo is designed based on the main rule of Ultimate Frisbee. Spirit of the Game is one of the core elements in flying disc sports. It is similar to fair play and sportsmanship, but there is a much higher emphasis put on it in Ultimate. It is summarised in this preamble to the rules of play: MANILA SPIRIT 2023 - xXDrAg0NSL4Y3RsXx
MERCHANDISEMERCHANDISE JERSEY DESIGN - HOME
MERCHANDISE In crafting the logo design for the jersey, I leveraged Midjourney as a pivotal tool in bringing my conceptual vision to fruition. I utilized the platform to prompt the visualization of each component I had envisioned in my mind. Subsequently, employing Photoshop, I seamlessly combined these elements to create the cohesive and impactful logo design. JERSEY DESIGN - AWAY
MERCHANDISE
MERCHANDISE
MERCHANDISE More Design Projects I indulged in a wider variety of merchandise for the Geelong Mudlarks
MERCHANDISE Frisbee... MERCH PROPOSAL - GEELONG MUDLARKS
MERCHANDISE Socks... DIFFERENT VARIATIONS
MERCHANDISE
MERCHANDISE
MERCHANDISE Gym Towels...
MERCHANDISE
MERCHANDISE Even hoodies...
MERCHANDISE
MERCHANDISE Stickers I had the privilege of creating stickers for the Monash Ultimate Frisbee team, known as the Ooga Booga Beluga. They sought a design that was both adorable and swiftly executed. Utilising Midjourney, I facilitated the visualisation of my de- sign concept and efficiently combined elements using Photoshop to meet their requirements. I designed two variations but in the end they went with both.
MERCHANDISE