Creating an ECommerce Website that Stands Out from the Competition But what makes your websites standout from the competition? Remember, as you invest in experienced web designers in creating your website design, your competitors are working with their web design agencies too. Everyone you consider as a competitor in your industry is currently or might have invested in some sort of web design services to help them out with their business. You need to be unique, but at the same time relevant to what your target market needs. Most importantly, you must be able to offer products or services that live up to what you market and advertise. You must walk the talk. Although the initial look of your website can capture and keep the attention of your target market, quality products and services makes them come back and become loyal customers. Imagine you are an HR personal meeting an interview. You meet a person dressed to impress with an equally spectacular resume with him. You sit down and talk, only to realise that what you see and read did not translate to the person you are talking too. You lose interest. The same is true with web design. Having the best web designers work on your website design with content to boast does not guarantee success. So, even if web design is invaluable for your small business website, it is still important to deliver quality service and products to the leads and conversions captured on your website.