Basics of Web Design: What To Include on Your Website Designing an effective website is critical for small businesses. Here are some best practices to follow for exceptional web design: Clean and Responsive Layouts The layout of your website should be easy to navigate, with clear and concise menus. Make sure the font size is large enough to be easily read, and use standard web fonts so that all users will see the same text regardless of their device or browser, also known as responsive design. Responsive design is the practice of making sure your website looks good on all devices. With more and more people using mobile devices to access the internet, it’s indispensable to make sure your website is responsive. This means your website should adjust to fit the screen size of any device. Whitespace Whitespace is the space on a webpage. It’s essential to use whitespace in your web design because it makes your content easier to read and digest. Too much content on a page can be overwhelming for visitors, but if you use whitespace wisely, you can guide visitors’ eyes to the most significant parts of your page. Your website should be visually appealing without being cluttered or overwhelming. Use clean lines and minimalist design elements to create a polished look.