Top Things to Avoid When Doing SEO Search engine optimisation can be complicated for someone who is now equipped with knowledge and experience in this area. Together with the suggested techniques and tactics essential for successful SEO campaigns, there are several practices that one should avoid. 1. Avoid black hat SEO tactics. This can hurt your site’s ranking and visibility in the search engines. 2. Do not stuff your keywords into your content unnaturally. This will also hurt your site’s ranking and visibility. 3. Always pay attention to the basics. Make sure you are optimising your site for the search engines by using the right keywords, titles, and descriptions. 4. Get help from an experienced SEO professional to ensure that you are doing everything correctly and getting the most out of your SEO efforts. 5. Experiment and do tests to see what fits your brand’s needs. SEO is an ever-changing field, so it is important to experiment with different tactics to see what works best for your site. 6. Do not forget about mobile. With more and more people using mobile devices to access the internet, it is important to make sure that your site is optimised for these users. 7. Invest in Local SEO. If you want your business to be visible to people in your local area, then you need to focus on local SEO tactics. 8. Pay attention to your social media channels. Social media can be a great way to promote your content and build links back to your site. Content Marketing | Google Business 9. SEO should not be your only focus. Make sure you are also utilising other marketing channels Profile | Google Map | SEO Suburbs | Web such as email marketing, pay-per-click advertising, and social media to drive traffic to your site. Design Suburb | Google Business Profile 10. Do not get discouraged. It takes time and effort to see results from SEO. Be patient and keep Posts | Document Listing | Web Design working at it, and you will eventually see the fruits of your labour. Map Citation | SEO Map Citation