Monitor SEO Performance Startup businesses should continuously monitor their SEO performance to ensure they are on the right track. This can be done using various online tools and resources, such as Google Analytics, Google Search Console, and BrightLocal. These tools can help you track your website’s overall traffic, including how much traffic is coming from organic searches. You can also see which keywords are driving the most traffic to your website. This information can help you determine which keywords to focus on in your SEO efforts. It is important to keep track of how your website is doing in terms of search engine optimisation. This will help you figure out what you are doing well and what you need to improve on so that you can continue to grow your organic traffic.