Stages of Search Engine Optimisation for Startups SEO is a long-term investment that requires continual effort if you want to see results. It’s not a one-and-done process, and it’s essential to understand the different stages of SEO, so you can focus your efforts in the right areas. There are three stages of SEO for startups – foundational, growth, and scaling. ● Foundational SEO ● Growth SEO ● Scaling SEO