Startup SEO best practices Fortunately, there are many tactics that startups can use to scale and grow their organic traffic on a budget. Here are some of the most effective: ● Publish high-quality content regularly. ● Optimise your website for your target keywords. ● Promote your content on social media. ● Build high-quality backlinks to your website. ● Make sure your website is mobile-friendly. ● Use Google Analytics to track your progress.