How Does Google Rank a Page? One of the factors that Google uses to rank a page is the authority of the website. The authority of a website is determined by the number and quality of links to the website, as well as the overall reputation of the website . There are many types of schema markup , and it’s significant to use the right type for your content. Schema markup can be used to mark up articles, events, reviews, products, and many other types of content.
