Why Do You Need SEO? SEO is significant because it can help improve a website’s visibility and organic search results. When done correctly, SEO can help a website rank higher in the search engine results pages (SERPs), which can result in more website visitors. Social media , branding, and other marketing tactics connect with and complement SEO, which evolves and improves each aspect of the system to help you expand your business much more quickly. Although there is an initial investment involved in search engine optimisation, you can look forward to the free advertising that you can enjoy once your pages lands on the top pages of search results.