Difference of Local SEO with Other Types of SEO Services To further comprehend how SEO functions, let us exam the constitutive parts of a search result for the keyword “buy flowers online.” The first thing you’ll see when you search something on Google are a series of advertisements called “paid search” or pay-per-click ads. These ads will be at the top of your screen, above any organic results. Traditional SEO When discussing SEO, we’re not talking about these results, since they aren’t essential to us. Following that, you may see a variety of SERP features depending on the search. The SERP features are special results intended to provide searchers with useful information — often without them having to click on a result. Featured snippets, videos, site links, reviews, AMP, and people also ask boxes are just a few examples of these features. SEO consists of many rank-boosting strategies that’ll ensure you’re always ranking at the top of search results. It’s crucial to be at the top because that’s usually where people will look when they’re searching for something. These include keyword research, on-page optimisation, on-page SEO, link building, and other digital marketing services. Maintaining a high ranking is made easy with SEO, since it allows your website to be seen by more people on a national or even global scale. By utilising search engine optimisation SEO, you guarantee that your business will appear as one of the top results when people search for keywords related to what you sell. This drives more customers and potential revenue to your business. Some businesses prefer a more localised approach to SEO. Let’s have a look at local SEO in depth. Local SEO Search Engine Optimisation (SEO) can help you draw local traffic to your website. For example, if someone searches for “Website design Sydney”, you will find Sydney Website Design Agency in the first page, then you want your business website to show up at the top of that search’s results. And that is where Local SEO comes into play by focusing its optimisation efforts on reaching more local searchers. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney
Key Advantages of Hiring a Local SEO Specialist to Build Your Small Business Locally.pptx Page 3 Page 5