What are Local SEO Services? Local SEO is the process of optimising your website to rank higher in local search results. It’s a way to make your business more visible online and attract more local customers. Brands who are aiming to create a more robust local presence online often seeks help from an SEO agency that focuses on local SEO. Any business that has a physical location or serves customers in a specific area can improve by optimising their website for local SEO. If you type some keywords related to your business into Google and a map with three listings appears below the search bar (this is called a “map pack”), then local SEO strategies can help you expand your customer base. In the early days of the internet, there were relatively few websites, so it was easy to find what you were looking for. As more and more sites are created, search engines allow users to filter through results to find the site they’re interested in. The need for digital marketing is not that high. Competition among online businesses were not that high. If you’ve ever conducted a search on the internet, you’re likely familiar with the fact that your search query is matched with websites containing similar keywords. Google used this same method in its early days, but it quickly became number one when it started using links between sites as an indication of which websites were trustworthy and had authority. If you want to appear as a top result on Google, your website needs to have a strong digital footprint. With digital marketing and SEO strategies, one should be able to achieve this. But what is a digital footprint? It’s simply all the factors (on and off your website) that influence how relevant Google finds your site. And each factor has a different weight or value. The more values you have, the higher up you’ll appear in search results. Google analysed the search patterns of trillions of users, and discovered that people looking for specific types of businesses prefer results from their immediate area. To satisfy this user preference, Google’s local search algorithm includes a proximity factor, meaning it takes your location into account when you use keyword searches relevant to business locations (queries with local intent). This occurs even when the searcher doesn’t include their city name or “near me” in the initial query. This is where local SEO comes in. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney