What is SEO for Social Media? Do social media and SEO have a connection? This topic has often sparked debates on whether SEO impacts social media, or if social media plays a significant contribution to your search engine optimisation efforts. Most digital marketers and SEO specialists will outright justify why social media is not taken into account when it comes to rankings. Most backlinks generated from social platforms are mostly no-follow links, giving justice to this predicament. However, some critics see that social signals are dispensable if you want to build trust and traffic to your content, improving your SEO in the process.