Relationship Between Search Rankings and Social Media Signals Social media is a big hit worldwide. A few decades after its conception, social media marketing became one of the largest multi-billion industries in the United States. With such numbers to boast about, it is quite difficult to unsee its potential, especially for acquiring clients for businesses. Both play a role that can lead your landing pages to the first pages of search engines. Business owners should realise that social media and SEO can both play an essential role in converting a stranger into a consumer — but not at the same time. Before making a purchase, a person will generally have to interact with your business half a dozen times, ideally via your social media channels, and many of those interactions may be search- or social-related.