What is an SEO Specialist? An SEO specialists or SEO consultant is a person who optimises websites to rank higher in search engine results pages (SERPs). A specialist will analyze your website and make recommendations to improve your site’s ranking on SERPs. This can include optimising your website’s title tags, meta descriptions, header tags, and content. They may also help you create backlinks to your site from other high-quality websites. The specialist employs on-page optimisation tactics—keywords tag, internal linking, clean URLs, etc.—to produce relevant search results and a positive user experience. These increases site traffic, lead volume, and brand awareness. Using on-page optimisation techniques—such as keywords, internal linking, and clean URLs—an SEO specialist can help make a website more visible within search engines. This will result in increased traffic and sales for the site. Key responsibilities include title and meta tags, URL redirects, and 404 errors; analysing competitors’ web presences; monitoring Google Search Console and other similar webmaster tools; finding link-building possibilities; and negotiating contracts with agencies and vendors. They also collaborate with marketing and creative professionals to establish or enhance social media accounts to further user interaction. SEO is a component of search engine marketing (SEM) that must not be overlooked. SEO professionals, to be sure, need knowledge of SEM, but it’s also useful for freelancers and marketers. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney