Finding the Right SEO Specialist for Your Type of Business Once a business owner decides that they want their company to grow organically, eventually they will have to start thinking about a search engine optimisation (SEO) strategy. Many times this just means finding and paying an expert in the field to help manage everything. The trouble is, most employers don’t know enough about SEO themselves or what their company requires from such a candidate to write an accurate job description, ask proper interview questions or assess if someone’s qualified for the position. SEO is important for any business that wants to be visible online, but it’s not always easy to do on your own. Hiring an SEO specialist can help take your business to the next level. But with so many different types of SEO experts out there, how do you know which one is right for you? Here’s a quick guide to some of the most common types of SEO specialists and what they can do for your business: On-Page SEO Expert This person is an expert at on-page SEO and knows exactly how to tweak your site’s HTML, content, and architecture for the best search engine results. They also make sure that all of your website’s meta tags are formatted correctly and that you have solid, informative content of the appropriate length. In addition, they may even help with off-page SEO by getting you high-quality inbound links. After just one audit from this on page expert, you’ll know exactly where your site stands strengths- and weaknesses-wise in the SEO world. Off-Page SEO Specialist Link building, social media engagement, and other off-page SEO tactics are the focus of this type of expert. They know how to get your brand name out there in front of potential customers and clients, and they’re also well-versed in local search engine optimisation (if that’s applicable to your business). A few hours spent with an off-page SEO specialist can help increase both your website traffic and conversions. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney