How Can SEO Improve Your Website Rankings When it comes to Google search results, there is no shortcut to success. Unless you count Google Ads and pay-per-click advertising, that is. Pay-to-play might put your site at the top of the SERP right away, but it’s not a long-term solution for staying there. So, you’re going to have to get serious about digital marketing and search engine optimisation. This article will show you how to increase your SEO ranking and begin seeing results. Perform Keyword Research If you want to improve your SEO ranking, you need to start with keyword research. You must find out what people are searching for when they’re looking for businesses like yours. Working on a keyword that does not bring in traffic to your website is like knocking on an empty door. You get nothing. Finding the right keywords for your brand, services, and products brings in organic traffic for your website. The best way to do this is to use a keyword research tool like Google Ads Keyword Planner or Moz Keyword Explorer. These tools will help you find relevant keywords that you can target with your website and content. Once you have a list of keywords, you need to start incorporating them into your website. Use them in your titles, tags, meta descriptions, and throughout your content. But don’t stuff your keywords; Google will penalise you for that. Just use them naturally and sparingly. SEO companies can provide you with strategic ways on how to use keywords effectively for your brand.