Optimise Your Website for SEO One of the most important ranking factors for Google is your website’s design and architecture. If your website isn’t optimised for search engines, it will be very difficult to rank high in the SERPs. Here are a few things you need to do to optimise your website for SEO: ● Make sure your website is responsive. This means it should adjust to fit any screen size, from desktop to mobile. This can be quite challenging to do on your own. With so many screen sizes to consider, you will need the help of a web developer or a digital marketing service to assist you. ● Use clean and valid code. This will make it easier for search engine crawlers to index your site. ● Use pages with short and descriptive URLs. Long and complicated URLs are difficult for both users and search engines to understand. Keep it simply, but always incorporate your keywords on your website URLs. ● Include relevant keywords in your title tags and meta descriptions. These are two of the most important places to include keywords, as they help people and search engines understand what your pages are about. The Metas serve as a brief introduction of your brand, commonly used as snippets in Google’s search results. The more engaging your Metas are, the better chances of a potential lead clicking on your link. Publish High-Quality Content Regularly If you want to rank high in the SERPs, you need to publish high-quality content regularly. This content must be relevant to your keywords and audience, and it must be well-written and informative. One of the best ways to ensure that your content is high quality is to hire a professional writer. A good writer will be able to help you create content that is both keyword-rich and informative. SEO agencies often offer content marketing and content writing services alongside their SEO services. A well-planned content marketing strategy backed with SEO can do wonders for your content as well as your organic traffic.