Image Optimisation for Best Web Performance and Lead Generation Images on your business websites play a big role in capturing and engaging your audiences. Thanks to images, one can easily interpret and understand what a website is all about. Images have many purposes: from making websites more visually appealing, to accompanying articles, to advertisements, to product and service depictions, as well as being simply conveying a message on social media. According to studies, people recall 80% of what they see and just 20% of what they read. According to research, 65% of individuals are visual learners. It’s also been shown that the human brain can deal with images in as little as 13 milliseconds. These, as well as several other statistics, suggest that photographs are powerful vehicles for expression. Perhaps their most essential quality is that they break down language barriers, since everyone on the planet understands them. Thus, there is no denying that investing in the right types of images for your website can help in generating and sustaining organic traffic to your website. But what comes next after this knowledge? The next thing to do is to optimise your images for search engine results. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/