What is Image Optimisation? Image optimisation is the process of reducing the size of an image file without compromising its quality. Image optimisation involves finding the right balance between file size and quality so that your images load quickly on web pages while still being clear and crisp. The goal of web image optimisation is to deliver high-quality images, in the right format and resolution, while keeping them as small as possible. This is important because large image files can slow down your website, which can frustrate users and hurt your search engine ranking. There are two main types of image optimisation: lossless and lossy. With lossless optimisation, no data is lost when the file is compressed. This means that the quality of the image remains unchanged, but the file size is reduced. Lossy compression, on the other hand, involves some data loss. The trade-off here is that you can achieve a much smaller file size, but at the expense of some image quality. The type of compression you choose will depend on several factors, including the type of image (photograph or graphic), how it will be used (on a website or in print), and the level of quality you need. There are many image compression tools available, both online and offline. Some of the more popular ones include Adobe Photoshop, ImageOptim, TinyPNG, and JPEGmini. Image optimisation plugins and image optimisation tools are also available to help compress JPEG images and other images types that are used in your website. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney