What is Web Design? Web design is the process of designing and creating a website. This can include the layout, colours, fonts, and overall look and feel of the website. Today, creating a website entails more than simply aesthetics; it also involves the website’s overall functionality. Web design also covers web apps, mobile apps, and user interface development. For businesses, web design is important because it is the first impression that a customer has of your company. A well-designed website can help to create a positive image of your company and attract customers. In addition, a website that is properly designed and user-friendly will help to keep customers coming back.