Is Web Design Important for Marketing Your Brand Online? As the internet has become an increasingly integral part of people’s lives, businesses have had to adapt their marketing strategies to this new medium. One of the most important aspects of any online presence is the website. A business’s website is often the first point of contact between the company and potential customers, so it is essential that it makes a good impression. A professionally designed website will help your business to stand out from the competition and give visitors a positive experience that will encourage them to come back. In contrast, a poorly designed website can be off-putting and may even deter potential customers from doing business with you. There are many different factors to consider when designing a website, such as layout, navigation, colour scheme, and content. It can be a daunting task, but it is worth taking the time to get it right.