Google Maps Ranking Factors The three most significant local ranking criteria, as stated by Google, are: Relevance — how well your company matches the user’s search. Distance — how close you are to the searcher. Prominence — how well-known and popular the business is. But there are other, variation for ranking factors at play as well. To improve your Google Map rankings, here are some of the areas to work on as part of your Google Maps business marketing efforts. Here’s a look at some of the most important ones: 1. Google My Business Listing (GMB) Optimisation One of the most important things you can do to improve your local SEO is to optimise your Google My Business (GMB) listing. Your GMB listing is what comes up when someone searches for your business on Google Maps or in the local pack results. To optimise your Google Maps Business listing, make sure that you: ● Fill out all the information fields completely and accurately ● Include relevant keywords in your business description ● Use high-quality photos that show off your business in the best light possible ● Encourage customers to leave reviews ● Respond to all reviews, both positive and negative reviews 2. NAP (Name, Address, Phone Number) Consistency Another critical ranking factor for local SEO is NAP consistency. Your NAP information — that is, your business name, address, and phone number — should be identical across every platform where it’s listed. This signals to Google that your business is a real, legitimate entity, and it can help improve your rankings in the local search results. If you have multiple locations, you should create a separate GMB listing for each one. Make sure that the NAP information on each listing is identical to what’s listed on your website and other online directories. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney