3. Positive Online Reviews for Your Google Maps Listings One way to signal to Google that your business is relevant and trustworthy is through online reviews. The more positive reviews you have from happy customers, the better. Google takes these reviews into account when determining which businesses to rank in the local search results. As part of your Google Maps marketing, encourage customers to leave reviews, you can: ● Send follow-up emails after they make a purchase or use your services ● Include links to your review profiles on your website and social media accounts ● Make it easy for customers to leave reviews by providing clear instructions on how to do so ● Respond to all reviews, both positive and negative, in a professional and courteous manner 4. Optimised Website Content It’s not enough to simply have a website — your website content needs to be optimised for local SEO as well. This means including relevant keywords, as well as your city and state, throughout your site. Your website should also be mobile-friendly and load quickly; if it isn’t, Google may penalise you in the search results. 5. Citation Building Citations are mentions of your business name and contact information on other websites. The more citations you have from high-quality websites, the better. These citations help improve your business’s visibility online and can boost your rankings in the local search results. To build citations, you can: ● Submit your business to online directories like Yelp, Angie’s List, and Google My Business ● Get listed in local business directories ● Include your NAP information on your website and social media profiles ● Encourage customers to leave reviews on your Google My Business listing and other review sites Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney