What is the Role of Google Maps in SEO? Creating a rich and robust Google My Business Page is one of the best techniques for local search engine optimisation. With almost half of all Google searches geared towards local information, it would be a waste of resources if one will not optimise their GMB pages. Additionally, more than 61% of local searches ends in a purchase. Thus, with SEO practices incorporated in your Google Business Listings, you are leading your local business into reaching better positions in local Google searches. One of the many ways to achieve this is by optimising a Google Maps Business listing. Google Maps optimisation helps create a more robust business listing for your business, making it more visible in local search results. There are a few key elements to creating and optimising a Google Maps listing: NAP information – Your Name, Address, and Phone number should be consistent across all your online properties, including your website, social media profiles, and business directories. This helps search engines understand where your business is located and how to contact you. Keywords – Use relevant keywords in your business listing title and description to help potential customers find you more easily. Categories—Choose the most relevant categories for your business to ensure you’re appearing in front of the right people. Images – Add high-quality photos of your business, products, or services to make your listing stand out. Reviews – Encourage customers to leave positive reviews on your listing to improve your chances of ranking higher in search results. By following these tips, you can optimise your Google Maps listing to appear higher in search results and get more customers through your door. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney