Creating a rich and robust Google My Business Page is one of the best techniques for local search engine optimisation. With almost half of all Google searches geared towards local information, it would be a waste of resources if one will not optimise their GMB pages. Additionally, more than 61% of local searches ends in a purchase. Thus, with SEO practices incorporated in your Google Business Listings, you are leading your local business into reaching better positions in local Google searches. But how does one optimise their GMB? Here are some of the essential tips: Use the Right Categories When you create your GMB listing, you will be asked to choose a primary category. This is critical as it helps Google understand what kind of business you have. Be as accurate and specific as possible when choosing your categories. You can also add up to 5 additional categories. Do not stuff your listing with too many categories just to signal relevance to Google. This will only result in a suspension of your account. Just decide on the most appropriate and relevant categories that best describe your business type. Completely Fill Out Your Business Information Make sure that all information about your business is accurate and up-to-date. This includes your business name, address, phone number, website, opening hours, etc. Google wants to make sure that searchers will be able to find the information they need about your business, so it is important to provide them with complete and updated information. Include the business category your brand is under. Be specific and detailed as much as possible in filling out the information on your business account. Optimise Your Business Description Your GMB business description is an opportunity for you to tell searchers what your business is all about. Make sure to use keywords that are relevant to your business and location. Keep your description short, concise, and easy to understand. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 Sydney Website Design Agency 1300 684 339 https://sydney.website/ Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney