How Can Local SEO Help my Business? There are several reasons why image optimisation is important. First, as we mentioned above, Google has stated that images can be a ranking factor in their search algorithm. This means that by optimising your images, you can improve your website’s visibility and organic search traffic. Visual search is a valid factor that helps solidify your brand’s position in search engines. There are numerous advantages to using images in marketing on any platform, including websites, banners, advertisements, magazine posters, and anything else. Businesses have started relying more on visual information in their marketing as a result of the ability to upload high-quality photos. More feeling is induced by images in advertising. Because of this, visuals in social media are frequently utilised to market items, services, and companies because they appeal more to the emotional side of our brains. This is due to the physiological qualities of our brains, which absorb pictures faster and better than words. More than 90% of all data processed by the brain consists of pictures. When pictures are adjacent to text, the brain can remember and comprehend it better. Images and photographs are efficient tools for bringing about emotion in users and helping to build a mental picture of the product, while also increasing sales. However, if the images on the site are incorrect, the site’s overall image will suffer. Users have doubts about the quality of the items being offered, as well as their trust in the seller. It’s critical to utilise high-quality photos for the site. Any effective content generation approach would agree with this. Images should be consistent with the overall concept of the site, match the chosen colour scheme, and reflect the subject. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney