How Does Local Search Engine Optimisation Work? As the name suggests, local SEO is the process of optimising your online content and website for local search results. This means making sure that your site appears as high as possible in relevant search results for keywords related to your business, products, or services in a specific location. There are many factors that contribute to how successful your local SEO efforts will be, but perhaps the most significant is ensuring that your website and online content are optimised for both search engines and human readers. This means using the right keywords and phrases, as well as creating compelling and informative content that will encourage people to visit your site. While there is no one-size-fits-all approach to local SEO, there are some general tips and best practices that you can follow to improve your chances of success. In this article, we’ll take a look at some of the most effective local SEO strategies and how you can use them to benefit your business. Claim Your Google My Business Listing One of the best things you can do for your local SEO is to claim your Google My Business listing. This free listing allows you to provide information about your business, such as your hours of operation, phone number, and address. It also enables customers to leave reviews, which can help improve your ranking in local search results. To claim your listing, simply go to google.com/business and follow the instructions. Once you’ve claimed and verified your listing, be sure to keep your information up-to-date so that potential customers can always find accurate information about your business. Sydney Website Design Agency Suite 87, Level 33, Australia Square, 265 George St, Sydney NSW 2000 1300 684 339 https://sydney.website/ Web Design Agency | Website Design Sydney | Web Design Sydney | Website Designers Sydney | Web Design in Sydney