ТВОРЧЕСКИ АГЕНЦИИ | CREATIVE AGENCIES Йорг Риоми е главен творчески директор Jörg Riommi is Chief Creative Officer, на Publicis Groupe Централна и Източна Европа. Publicis Groupe Central and Eastern Europe 73 Той е от италиано-германски произход и е базиран в Букурещ, Румъния. Hi is an italo/german creative leader based in Bucharest, Romania. He‘s currently Chief В момента отговаря за работата на творческите отдели на групата на 15 пазара. Creative Officer of Publicis Groupe Central and Eastern Europe, overseeing the output Той също е главен творчески директор на „Publicis Groupe Румъния", член of the holding company‘s creative brands agencies across 15 markets. He is also Chief на Global Product Committee (GPC) и на Publicis, на Leo Burnett, както и един от Creative Officer of Publicis Groupe Romania, a member of both Publicis and Leo Burnett глобалните творчески директори на кафето Jacobs. Global Product Committee (GPC), and co-Global Creative Director on Jacobs coffee. Преди това е част от Saatchi & Saatchi в Рим, Сан Хуан в Пуерто Рико, Букурещ, Before this, he has been part of Saatchi & Saatchi in Rome, S. Juan Puerto Rico, Франкфурт и Берлин, работи и по няколко мрежови проекта в Мадрид, Амстердам, Bucharest, Frankfurt and Berlin, and a join creative for several network projects in Париж, Копенхаген, Женева, Брюксел, Милано, Ню Йорк и много други. Madrid, Amsterdam, Paris, Copenhagen, Geneve, Brussels, Milan, New York and many Участвал е в жури панелите на няколко международни награди, включително more. Cannes Lions 2017, Dubai Lynx 2018, London International Awards 2019, One Show 2020 He has also been part of several international juries including Cannes Lions 2017, Dubai и D&AD 2021. Lynx 2018, London International Awards 2019, One Show 2020 and D&AD 2021. С работата си Йорг е заслужил повече от 300 награди, включително многобройни Jorg‘s work gained more than 300 awards including multiple Grand Prixs and Golds at Гран При и злато на всички основни рекламни фестивали, като D&AD, Cannes all the major advertising festivals such as D&AD, Cannes Lions, One Show, Clio, LIA, Lions, One Show, Clio, LIA, Eurobest, Golden Drum, ADC. Особено много се гордее със Eurobest, Golden Drum, ADC. He’s particularly proud of his D&AD Black Pencil. своя Черен молив на D&AD. Most recently, he was part of the team behind Burger King’s iconic Moldy Whopper Наскоро той беше част от екипа зад знаковата глобална кампания на Burger King global campaign. – Moldy Whopper. He was ranked #7 most awarded Chief Creative Officer in the world by The Drum ranking Определен е за номер 7 сред най-награждаваните главни творчески директори в 2021. света в класацията на The Drum за 2021 г. Jorg was named Creative Director of the Year in the 27th Golden Drum Festival and Йорг беше провъзгласен за творчески директор на годината на 27-ото издание на Publicis Groupe CEE winning 31 Drums - 5 Grand Prix, 8 gold, 9 silver and 9 bronze фестивала Golden Drum, като Publicis Groupe CEE спечели 31 приза – 5 Гран При, 8 Drums, Publicis named the Network of the Year and first 2 agencies in top 3 Agency of злато, 9 сребро и 9 бронз. Publicis е обявена за агенция на годината. the Year ranking as well. интегрирането на комуникационните канали, управлението to bring more managerial skillsets, being creative is no longer enough. на проекти, лавирането между твърде много творчески задания, редуцирането на срещите, на живо или онлайн, How do creative directors interact with clients? What are the big- което на моменти затруднява генерирането на идеи, и gest challenges of creative directors? преходът към автоматизация и съдържание, което е Clients are people too, so the human connection is extremely important неутрално откъм идеи. - as much as the business side of things. Chemistry, common vision, at Основната промяна, която наблюдавам, е, че днес от творческите times taste, ambition, do matter a lot and can make a whole lot of dif- директори се очаква да имат по-развити мениджърски умения, тъй ference in a good VS average creative product. като да бъдеш креативен вече не е достатъчно. I guess, the biggest challenge of creative directors and clients is building Campaign: Motherland pride Agency: Saatchi & Saatchi Ukraine Client: KyivPride Campaign: Pride events do not have a long history in Ukraine. In 2020, COVID-19 made it even more challenging when all Pride events were canceled and brought online – reducing the audience dramatically. Online activities involve only LGBTQ+ activists. Offline Pride events are a moment of visibility for a wider audience. If you are not seen, you are not heard. KyivPride had a difficult task - amid a pandemic, they needed a campaign that helps drive visibility for the online Pride events across the country. The iconic Motherland Monument was helped with the help of drones by attaching a huge rainbow flag to its sword in real-time. The statue’s symbolism was transformed – from the protection of Soviet values to human rights protection and raising awareness on gender equality.