Whatdocompetingappslooklike? After taking a look at the TD app, banking apps developed by Tangerine and RBC were reviewed for comparison. Theappseachhadtheirindividual strengths and weaknesses, but certain strengths were common in both. KeyFindings in Competitive Analysis Helps users visualize their credit card limit by Usesiconic RBC mountain scene - good showing spending in a graph. branding. Displays important details like statement due Hasconveniently located “help” button dates and credit limit in plain sight (on main where users can access chatbot, FAQs, credit card page) andcontact/branch information. Showsbreakdownofcashbackrewards Hashometabandaccountstabshowing earned and respective cashback category of redundant information. each transaction. Not all clickable features look clickable. Only allows account statements to be viewed by opening the PDF format. Automatically takes user to the sign-in page when app is opened, eliminating any unnecessary steps before sign-in. Usesafixed horizontal main menu at bottom of screen, highlighting most used features (e.g. viewing accounts, making transactions) Centralizes transaction features in a single tab (on main menu bar). Whatshouldtheproposeddesignachieve? Utilize more visual Re-organize and Havetransaction graphics and simplify the main features in one diagrams… menubar… location… …sothatusers …sothatuserscan …sothatuserscan have better idea of easily access maketransactions spending trends. commonlyused moreefficiently. features. 11
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