• Domestic overnight visitors holidaying The diagram below illustrates the di昀昀erence in the district is currently well below the in Wake昀椀eld’s performance as a day visitor national average – 24% vs 47%. destination versus an overnight destination - • Length of stay for domestic overnighters it shows that compared to other local authority is also below the national average areas in England it ranks 56th out of 326 for day trips and 148th out of 326 for domestic (2.4 nights vs 3.0 for England). overnight visits. All of the above indicates that focusing on increasing the value of our visitor economy over the next 昀椀ve years will be key to sustainable growth - encouraging more day trippers to stay longer, explore further and spend more across the district as well as growing the number of overnight visitors and the length of time they stay here. Left Image: Yorkshire Sculpture Park. © Jonty Wilde, courtesy Yorkshire Sculpture Park. Right Image: Proms at the Castle. Tatiana Hepplewhite. ©