Target How to Target Increase Measure Rationale Measure by 2029 1. Economic Economic impact derived from visitor spend WY LVEP’s 15% over rate Impact will lead to increased prosperity, pro昀椀table preferred of in昀氀ation vs businesses and jobs. economic baseline model 2. Visitor While value is important, with a number of new WY LVEP’s 10% over baseline Numbers developments in the pipeline, there is capacity to preferred increase overall visitor numbers to the borough. economic model 3. Visitor Sentiment 2 Purchase space in nationally run commercial survey with questions to establish a baseline around visitor sentiment and to track progress over time. 3 Run an annual visitor database survey with a Net Promoter Score question included.