09 Roles & Responsibilities The visitor economy is the result of the actions of many players across public, private and third sectors. When these players are aligned and integrated - delivering what they do best - success follows. The diagram here illustrates the visitor economy ‘eco-system’ identifying who does what and the inter-connections. Experience Wake昀椀eld has a fundamental and vital role in supporting and maintaining the eco-system, as the voice of the visitor, promoter of the destination and advocate for the businesses and organisations that deliver the visitor experience. • Delivering visitor experiences • Marketing • Destination messaging • Quality control • Operating sustainably •