STATE OF THE AUDIENCE COGNITIVE LOAD THEORY the mind can only handle so much INTRINSIC LOAD COMPLEXITY OF NEW INFORMATION COGNITIVE LOAD GERMANE LOAD EXTRANEOUS LINKING NEW INFO LOAD WITH CURRENT INFO UNNECESSARY & DISTRACTING INFO Cognitive load theory divides working LIMIT EXTRANEOUS LOAD memory into three types of activity: WHEN INTRINSIC & GERMANE intrinsic load, extraneous load, and ARE ELEVATED germane load. Developed by Australian educational psychologist John Sweller in the 1980s, cognitive load theory helps explain the mental effect on a person as we process information and complete tasks. THE SCIENCE OF COMMUNICATION MAKING SENSE & CHANGING BEHAVIOR AT SCALE YOUR WORKBOOK NAME PAGE 1 | 06