STATE OF THE AUDIENCE NOISE & INTERFERENCE WHAT IS COMPETING FOR OUR ATTENTION? Q MODERN-DAY NOISE & INTERFERENCE METRICS COGNITIVE OVERLOAD: WORKING MEMORY RECEIVES MORE INFORMATION THAN IT CAN HANDLE COMFORTABLY, LEADING TO FRUSTRATION & COMPROMISED DECISION-MAKING CO DECISION ERRORS: THE PRESENT OVERWHELMS THE FUTURE THE SCIENCE OF COMMUNICATION MAKING SENSE & CHANGING BEHAVIOR AT SCALE YOUR WORKBOOK NAME PAGE 1 | 05