social change Civil Influence™ IN SERVICE TO THE SUCCESS OF BUSINESS & HUMANITY CIVIL-SOCIAL BEHAVIOR CHANGE COMMUNICATION Civil Influence is a first-of-its-kind integrated method of thinking, communicating, problem- solving, strategizing, and influencing behavior change at scale based on the science of the mind, ethics, and civility. Combining behavioral and cognitive science-aligned strategies with civil language and engagement methods, the practice of Civil Communication and Influence increases success while also creating a healthy, respectful, and collaborative relationship with teams, customers, and stakeholders. CIVIL COMMUNICATION & INFLUENCE Psychology on Steroids = Combine insights from all human science fields to create the 01 most comprehensive map available of how the mind creates meaning, and how to evolve engagement because of it: Behavioral Science, Neuroscience, Social Science, Behavioral Economics, and Cultural Evolution. Civility Codes = Map the codes of ethical use for hyper-persuasive communication that 02 accomplishes maximum success through audiences CHOOSING change rather than being COERCED to change. Accomplished by the use of Civil Influence methods such as the below. Science of Allyship Communication Civil Communication Communication Tuning communication to respect the audience Aligning communication practices with the as equal or greater to the creator of the Communication based on respect, latest scientific mind and behavior science to message, smart, whole, nothing wrong with restraint and responsibility accelerate connection, comprehension, them, capable of making smart choices and understanding, motivation, positive emotion, collaborating to achieve goals memorability, and change THE SCIENCE OF COMMUNICATION | 0 3 MAKING SENSE & CHANGING BEHAVIOR AT SCALE