introduction In the "Making Sense & Changing Communication has always been an art. Behavior at Scale" workshop, you will But advancements in behavior and mind learn the first-of-its-kind, science- sciences have mapped an entirely new based method to influence and change way to align communication with how hearts, minds, and behavior at scale. the mind creates meaning and makes decisions. We have a fascinating and powerful opportunity before us for the first time in history, with new ways to harmonize our How do you reach audiences so words and engagement with our deeply you lead them to change? audiences as never before. As a society, we are in a collective state of May this workshop leave you with a new communication overload, and our minds view of communication, and a new way to are developing powerful coping impact positive change in our world. mechanisms to manage the noise. In Service to Success and Civility, That’s bad news for traditional communication that research is proving doesn't just confuse people but triggers full-blown message rejection. While the noise in our world is rising to unmanageable levels, behavior and neuroscience researchers are diving into the depths of our minds and returning Elizabeth Edwards with insights that rewire how we Founder & President understand what happens in the communication process. VOLUME PR - ENGAGEMENT SCIENCE LAB CIVIL INFLUENCE INSTITUTE | 0 2