MAXIMIZE LOCAL & NATIONWIDE IMPACT grow together 1. Sample Path to Significant Impact via Shared Action & Promotion 2. Add Rocket Fuel to Awareness, Audience Value & our Ability to Influence Ethical Change at Scale by Modeling New Standard of STEM Integration Between Business & Education & Promoting Success Nationwide Core Partnership with Unexpected yet Aligned Business that Embodies 'STEM is Everywhere' Message a.Headquartered in Idaho b.Ideal business has widespread physical interaction with high percentage of Idahoans and a business structure that includes corporate and non-profit 01 divisions Ideal Partner Example - Albertsons & Safeway a.Albertsons Companies Inc. & the Albertsons Companies Foundation's Nourishing Neighbors program b.Shared Audience - residents across the state of Idaho including rural 02 communities, reaching full-spectrum of age demographic c.Aligned mission and intention of impact - Nourishing Neighbors Mission: "Champion innovative programs and partnerships to help break the cycle of hunger in the communities we serve" i. Increasing STEM participation in Idaho, Albertsons' headquarters state, powerfully addresses the root of Albertsons' mission of taking meaningful action to 'break the cycle of hunger' Shared Goals Campaign 1.Pilot "STEM is There" collaboration to increase Albertsons' and Safeway brands' awareness and deepen customer relationships as food prices rise and we face possible recession; reducing customer loss to savings-based grocery alternatives 03 2.Campaign highlights where STEM is in grocery and food production - tech in food being grown, as brought into the store, distribution, checkout, quality control, food safety, food production, human capital and cross-discipline, source to store, soft skills in leadership and creative, etc. 3. Can take many forms, such as a version of the STEM in the Wild Nudge campaign, business toolkit and STEM in community integration, or other brand-led ways to embody STEM in alignment with their messages 4.Celebrate campaign success and the new model created by STEMAC and our business partner on national news as a meaningful way to support families and our shared future VOLUME PR & ENGAGEMENT SCIENCE LAB | 3 8 FOR IDAHO STEM ACTION CENTER