introduction A Communication Audit is an analysis of an The following Communication Audit organization’s language and engagement for the state of Idaho STEM Action strategies that seeks to answer two Center (STEMAC) is a first-of-its-kind questions: framework designed by Volume PR and Engagement Science Lab to Are our messages and strategies maximize individual and institutional aligned with best practices? communication effectiveness through alignment with best practices, science, Are we engaging the market with and civility. maximum effectiveness? Adoption of the recommendation in In our noisy, fear-fatigued, post-pandemic this report stands to have an world, best practice measures are no exponential impact on STEM longer sufficient meters of analysis. involvement not only in the state of Idaho but to serve as a worldwide The true gauge of successful model for STEM communication and communication is determined by its community activation. effectiveness and relationship with behavioral and civil influence, answering In Service to Success and Civility, questions such as: Are our messages and strategies aligned with behavior and decision- making science? Is our communication aligned with Elizabeth Edwards Civil Influence codes such as Founder & President removing pain and fear as the primary message base and attuning VOLUME PR - ENGAGEMENT SCIENCE LAB language to audience agency ? VOLUME PR & ENGAGEMENT SCIENCE LAB | 0 3 FOR IDAHO STEM ACTION CENTER